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Jul 19, 2017 · 20m · top-founders

725: How This $3.5m Real Estate Guy Jumped into Group Coaching

Charles Gaudet · 9m spoken Nathan Latka · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Nathan Latka interviews Charlie Gaudet, founder of Predictable Profits, to examine his entrepreneurial journey from real estate development to performance-based consulting and high-ticket group coaching. The conversation explores the operational realities of marketing attribution, shared financial risk, and strategies for decoupling business growth from individual founder labor.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 44.1% of the talking time here. How this is scored →

Nathan as informed peer 6.0 Guest teaching 2.5 Guest disagreement 3.0 Nathan pushing back 6.5
05100:0010:0020:001:51–4:08 · Nathan as informed peer 4/10 Transitioning from Real Estate Development to Business Consulting Nathan presses Charlie to state precise revenue numbers from his past real estate career rather than allowing him to pivot to other businesses. The interaction remains polite and introductory.4:09–7:21 · Nathan as informed peer 5/10 Shifting from Hourly Billing to Performance-Based Equity Nathan challenges the logic of moving from lucrative performance-equity deals to group coaching, arguing that group coaching still heavily depends on personal time. Charlie justifies the pivot by pointing to systems, reusable IP, and long-term scalability.7:21–12:45 · Nathan as informed peer 7/10 Launch Case Studies and Debating Revenue Attribution Risks Nathan aggressively challenges how revenue upside can be attributed strictly to email campaigns when the underlying list and technical infrastructure exist independently. Charlie defends his role but admits he recently lost $75,000 when an incentivized project flopped.12:46–16:59 · Nathan as informed peer 8/10 Attribution Tracking and Addressing Churn in Group Coaching Nathan breaks down the economic fragility of group coaching by emphasizing severe churn rates and leaky bucket dynamics. Charlie concedes the comparison to constantly needing new land in real estate development.1:51–4:08 · Guest teaching 2/10 Transitioning from Real Estate Development to Business Consulting Nathan presses Charlie to state precise revenue numbers from his past real estate career rather than allowing him to pivot to other businesses. The interaction remains polite and introductory.4:09–7:21 · Guest teaching 3/10 Shifting from Hourly Billing to Performance-Based Equity Nathan challenges the logic of moving from lucrative performance-equity deals to group coaching, arguing that group coaching still heavily depends on personal time. Charlie justifies the pivot by pointing to systems, reusable IP, and long-term scalability.7:21–12:45 · Guest teaching 3/10 Launch Case Studies and Debating Revenue Attribution Risks Nathan aggressively challenges how revenue upside can be attributed strictly to email campaigns when the underlying list and technical infrastructure exist independently. Charlie defends his role but admits he recently lost $75,000 when an incentivized project flopped.12:46–16:59 · Guest teaching 2/10 Attribution Tracking and Addressing Churn in Group Coaching Nathan breaks down the economic fragility of group coaching by emphasizing severe churn rates and leaky bucket dynamics. Charlie concedes the comparison to constantly needing new land in real estate development.1:51–4:08 · Guest disagreement 2/10 Transitioning from Real Estate Development to Business Consulting Nathan presses Charlie to state precise revenue numbers from his past real estate career rather than allowing him to pivot to other businesses. The interaction remains polite and introductory.4:09–7:21 · Guest disagreement 3/10 Shifting from Hourly Billing to Performance-Based Equity Nathan challenges the logic of moving from lucrative performance-equity deals to group coaching, arguing that group coaching still heavily depends on personal time. Charlie justifies the pivot by pointing to systems, reusable IP, and long-term scalability.7:21–12:45 · Guest disagreement 4/10 Launch Case Studies and Debating Revenue Attribution Risks Nathan aggressively challenges how revenue upside can be attributed strictly to email campaigns when the underlying list and technical infrastructure exist independently. Charlie defends his role but admits he recently lost $75,000 when an incentivized project flopped.12:46–16:59 · Guest disagreement 3/10 Attribution Tracking and Addressing Churn in Group Coaching Nathan breaks down the economic fragility of group coaching by emphasizing severe churn rates and leaky bucket dynamics. Charlie concedes the comparison to constantly needing new land in real estate development.1:51–4:08 · Nathan pushing back 4/10 Transitioning from Real Estate Development to Business Consulting Nathan presses Charlie to state precise revenue numbers from his past real estate career rather than allowing him to pivot to other businesses. The interaction remains polite and introductory.4:09–7:21 · Nathan pushing back 6/10 Shifting from Hourly Billing to Performance-Based Equity Nathan challenges the logic of moving from lucrative performance-equity deals to group coaching, arguing that group coaching still heavily depends on personal time. Charlie justifies the pivot by pointing to systems, reusable IP, and long-term scalability.7:21–12:45 · Nathan pushing back 8/10 Launch Case Studies and Debating Revenue Attribution Risks Nathan aggressively challenges how revenue upside can be attributed strictly to email campaigns when the underlying list and technical infrastructure exist independently. Charlie defends his role but admits he recently lost $75,000 when an incentivized project flopped.12:46–16:59 · Nathan pushing back 8/10 Attribution Tracking and Addressing Churn in Group Coaching Nathan breaks down the economic fragility of group coaching by emphasizing severe churn rates and leaky bucket dynamics. Charlie concedes the comparison to constantly needing new land in real estate development.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 74.3% · guest 25.7%0:00 · Nathan 74.3% · guest 25.7%3:00 · Nathan 23.4% · guest 76.6%3:00 · Nathan 23.4% · guest 76.6%6:00 · Nathan 19.9% · guest 80.1%6:00 · Nathan 19.9% · guest 80.1%9:00 · Nathan 37.3% · guest 62.7%9:00 · Nathan 37.3% · guest 62.7%12:00 · Nathan 41.3% · guest 58.7%12:00 · Nathan 41.3% · guest 58.7%15:00 · Nathan 60.6% · guest 39.4%15:00 · Nathan 60.6% · guest 39.4%18:00 · Nathan 59.8% · guest 40.2%18:00 · Nathan 59.8% · guest 40.2%
Sharpest disagreement ▶ 13:25 Charlie defends attribution tracking precision

Charlie pushes back against Nathan's skepticism by explaining exact email and checkout page tracking within Infusionsoft to prove direct revenue causation.

 Hardest push from Nathan ▶ 10:52 Nathan rejects promotion control premise

Nathan interrupts Charlie's claim of controlling entire promotions by citing external failure points like AWS crashes and partner dropouts.

 Biggest teaching moment ▶ 11:55 Charlie details downside risk of intellectual capitalism

Charlie provides a candid reality check on performance-based compensation by revealing a personal $75,000 financial loss on a failed campaign.

 Nathan holds their own ▶ 16:01 Nathan lectures on group coaching churn

Nathan demonstrates deep SaaS and membership knowledge by showing why group coaching models collapse under standard 70% quarterly churn rates.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Transitioning from Real Estate Development to Business Consulting 4224 Nathan presses Charlie to state precise revenue numbers from his past real estate career rather than allowing him to pivot to other businesses. The interaction remains polite and introductory.
Shifting from Hourly Billing to Performance-Based Equity 5336 Nathan challenges the logic of moving from lucrative performance-equity deals to group coaching, arguing that group coaching still heavily depends on personal time. Charlie justifies the pivot by pointing to systems, reusable IP, and long-term scalability.
Launch Case Studies and Debating Revenue Attribution Risks 7348 Nathan aggressively challenges how revenue upside can be attributed strictly to email campaigns when the underlying list and technical infrastructure exist independently. Charlie defends his role but admits he recently lost $75,000 when an incentivized project flopped.
Attribution Tracking and Addressing Churn in Group Coaching 8238 Nathan breaks down the economic fragility of group coaching by emphasizing severe churn rates and leaky bucket dynamics. Charlie concedes the comparison to constantly needing new land in real estate development.

Statements from this episode (7)

Assertion Not checkable as stated
Gaudet's real estate business reached $3M to $4M in revenue
“Probably about three, three, four million, something like that.”
Charles Gaudet Jul 19, 2017 ▶ 2:35
Assertion Not checkable as stated
Gaudet earned over $1.5M from one performance-based consulting client
“I took a percentage of the increase in profits, and one client alone, just through that model, ended up paying me over a million and a half dollars.”
Charles Gaudet Jul 19, 2017 ▶ 5:13
Disclosure
In 2016, 90% of Gaudet's income came from performance-based consulting
“2016 on a percentage basis, I would say actually 90% of my income was performance based back in 2016.”
Charles Gaudet Jul 19, 2017 ▶ 5:40
Assertion Not checkable as stated
Gaudet generated $212,000 in 12 hours for a financial client
“So last week we have a client in the financial space and we created four emails in the, in a financial space for a Which was, this is a company that is just a you know, it's a small business company, right? So, you know, they do just, you know, mid seven figur…”
Charles Gaudet Jul 19, 2017 ▶ 7:39
Assertion Not checkable as stated
Latka has built an email subscriber list of 250,000 people
“So like, if I brought you on to do like a launch that I was doing, and I had already done the, you know, decade plus of work it took to build my email list to, you know, what it is now, which is, you know, quarter of a million people, right?”
Nathan Latka Jul 19, 2017 ▶ 8:52
Disclosure
Gaudet lost roughly $75,000 on an incentivized consulting project
“But you know, just recently I was talking to one of my team members and we figured we lost about 75,000 dollars in another incentivized project that I brought on that I thought was going to knock the ball out of the park. So I invested my own money into it. An…”
Charles Gaudet Jul 19, 2017 ▶ 12:16
Opinion
Latka argues that group coaching is unscalable due to high churn
“I've never seen group coaching work in a scalable format, and people will try and convince me it does, but then I ask a simple question, which is, okay, you have, I'm making this up, you have 4000 people paying you 97 bucks a month for your membership site. We…”
Nathan Latka Jul 19, 2017 ▶ 16:01
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