Sep 7, 2018 · 21m · top-founders

1140 I only work 17 hours per week, don't trust Google, and make $1.7m+

Nathan Latka · 9m spoken John Jonas · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top Entrepreneurs Podcast, host Nathan Latka interviews John Jonas, founder of OnlineJobs.ph, exploring how he bootstrapped a multi-million-dollar remote recruitment platform while working only seventeen hours per week. Jonas shares his contrarian business philosophy, detailing his non-commission subscription model, reliance on organic word-of-mouth over Google Analytics, and the strategic advantages of hiring Filipino talent.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 50.7% of the talking time here. How this is scored →

Nathan as informed peer 4.7 Guest teaching 3.8 Guest disagreement 3.0 Nathan pushing back 3.2
05100:0010:0020:000:26–2:36 · Nathan as informed peer 3/10 Episode Hook and Contrarian Business Overview Nathan introduces the show and inquires about John's family life and teenage son's entrepreneurial ventures. The tone is highly collaborative, welcoming, and conversational.2:37–6:47 · Nathan as informed peer 6/10 Filipino Outsourcing Advantages and Developer Economics Nathan probes why companies should hire in the Philippines over platforms like Toptal or development hubs in Eastern Europe and South America. John educates Nathan on specific cultural traits, cost structures, and loyalty advantages of Filipino developers.6:47–10:23 · Nathan as informed peer 5/10 Launching OnlineJobs and Solving Marketplace Liquidity John shares contrarian operating views, openly dismissing Google Analytics, email marketing, and social media tracking. Nathan challenges the premise of tracking being too difficult, prompting John to reiterate his distrust of Google.10:26–17:22 · Nathan as informed peer 7/10 Sponsor Message: Relentless MV Leadership Summit Following an ad read, Nathan assumes a marketplace take-rate model, but John firmly corrects him by detailing their flat-rate recurring access fee. Nathan pushes back with live mathematical deductions to calculate the platform's minimum $1.7M revenue.17:22–19:25 · Nathan as informed peer 4/10 Operating a Seventeen-Hour Workweek Through Delegation Nathan explores how John manages to work only 17 hours per week without sacrificing business operations. John outlines his delegation philosophy, systemized processes, and distributed team breakdown.19:25–20:30 · Nathan as informed peer 3/10 The Famous Five Rapid-Fire Founder Questions Nathan runs through his standard rapid-fire 'Famous Five' questions, yielding concise and reflective answers from John before Nathan delivers the final episode outro.0:26–2:36 · Guest teaching 1/10 Episode Hook and Contrarian Business Overview Nathan introduces the show and inquires about John's family life and teenage son's entrepreneurial ventures. The tone is highly collaborative, welcoming, and conversational.2:37–6:47 · Guest teaching 6/10 Filipino Outsourcing Advantages and Developer Economics Nathan probes why companies should hire in the Philippines over platforms like Toptal or development hubs in Eastern Europe and South America. John educates Nathan on specific cultural traits, cost structures, and loyalty advantages of Filipino developers.6:47–10:23 · Guest teaching 5/10 Launching OnlineJobs and Solving Marketplace Liquidity John shares contrarian operating views, openly dismissing Google Analytics, email marketing, and social media tracking. Nathan challenges the premise of tracking being too difficult, prompting John to reiterate his distrust of Google.10:26–17:22 · Guest teaching 7/10 Sponsor Message: Relentless MV Leadership Summit Following an ad read, Nathan assumes a marketplace take-rate model, but John firmly corrects him by detailing their flat-rate recurring access fee. Nathan pushes back with live mathematical deductions to calculate the platform's minimum $1.7M revenue.17:22–19:25 · Guest teaching 3/10 Operating a Seventeen-Hour Workweek Through Delegation Nathan explores how John manages to work only 17 hours per week without sacrificing business operations. John outlines his delegation philosophy, systemized processes, and distributed team breakdown.19:25–20:30 · Guest teaching 1/10 The Famous Five Rapid-Fire Founder Questions Nathan runs through his standard rapid-fire 'Famous Five' questions, yielding concise and reflective answers from John before Nathan delivers the final episode outro.0:26–2:36 · Guest disagreement 1/10 Episode Hook and Contrarian Business Overview Nathan introduces the show and inquires about John's family life and teenage son's entrepreneurial ventures. The tone is highly collaborative, welcoming, and conversational.2:37–6:47 · Guest disagreement 3/10 Filipino Outsourcing Advantages and Developer Economics Nathan probes why companies should hire in the Philippines over platforms like Toptal or development hubs in Eastern Europe and South America. John educates Nathan on specific cultural traits, cost structures, and loyalty advantages of Filipino developers.6:47–10:23 · Guest disagreement 6/10 Launching OnlineJobs and Solving Marketplace Liquidity John shares contrarian operating views, openly dismissing Google Analytics, email marketing, and social media tracking. Nathan challenges the premise of tracking being too difficult, prompting John to reiterate his distrust of Google.10:26–17:22 · Guest disagreement 5/10 Sponsor Message: Relentless MV Leadership Summit Following an ad read, Nathan assumes a marketplace take-rate model, but John firmly corrects him by detailing their flat-rate recurring access fee. Nathan pushes back with live mathematical deductions to calculate the platform's minimum $1.7M revenue.17:22–19:25 · Guest disagreement 2/10 Operating a Seventeen-Hour Workweek Through Delegation Nathan explores how John manages to work only 17 hours per week without sacrificing business operations. John outlines his delegation philosophy, systemized processes, and distributed team breakdown.19:25–20:30 · Guest disagreement 1/10 The Famous Five Rapid-Fire Founder Questions Nathan runs through his standard rapid-fire 'Famous Five' questions, yielding concise and reflective answers from John before Nathan delivers the final episode outro.0:26–2:36 · Nathan pushing back 1/10 Episode Hook and Contrarian Business Overview Nathan introduces the show and inquires about John's family life and teenage son's entrepreneurial ventures. The tone is highly collaborative, welcoming, and conversational.2:37–6:47 · Nathan pushing back 5/10 Filipino Outsourcing Advantages and Developer Economics Nathan probes why companies should hire in the Philippines over platforms like Toptal or development hubs in Eastern Europe and South America. John educates Nathan on specific cultural traits, cost structures, and loyalty advantages of Filipino developers.6:47–10:23 · Nathan pushing back 4/10 Launching OnlineJobs and Solving Marketplace Liquidity John shares contrarian operating views, openly dismissing Google Analytics, email marketing, and social media tracking. Nathan challenges the premise of tracking being too difficult, prompting John to reiterate his distrust of Google.10:26–17:22 · Nathan pushing back 6/10 Sponsor Message: Relentless MV Leadership Summit Following an ad read, Nathan assumes a marketplace take-rate model, but John firmly corrects him by detailing their flat-rate recurring access fee. Nathan pushes back with live mathematical deductions to calculate the platform's minimum $1.7M revenue.17:22–19:25 · Nathan pushing back 2/10 Operating a Seventeen-Hour Workweek Through Delegation Nathan explores how John manages to work only 17 hours per week without sacrificing business operations. John outlines his delegation philosophy, systemized processes, and distributed team breakdown.19:25–20:30 · Nathan pushing back 1/10 The Famous Five Rapid-Fire Founder Questions Nathan runs through his standard rapid-fire 'Famous Five' questions, yielding concise and reflective answers from John before Nathan delivers the final episode outro.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 75.5% · guest 24.5%0:00 · Nathan 75.5% · guest 24.5%3:00 · Nathan 24% · guest 76%3:00 · Nathan 24% · guest 76%6:00 · Nathan 33.4% · guest 66.6%6:00 · Nathan 33.4% · guest 66.6%9:00 · Nathan 60.7% · guest 39.3%9:00 · Nathan 60.7% · guest 39.3%12:00 · Nathan 57.8% · guest 42.2%12:00 · Nathan 57.8% · guest 42.2%15:00 · Nathan 52.9% · guest 47.1%15:00 · Nathan 52.9% · guest 47.1%18:00 · Nathan 49.9% · guest 50.1%18:00 · Nathan 49.9% · guest 50.1%21:00 · Nathan 95.4% · guest 4.6%21:00 · Nathan 95.4% · guest 4.6%
Sharpest disagreement ▶ 9:37 Contrarian dismissal of conventional marketing tools

John rejects conventional digital marketing best practices, explicitly stating he refuses to install Google Analytics and considers standard email list-building 'dumb'.

Hardest push from Nathan ▶ 16:40 Nathan presses on conflicting employer revenue figures

Nathan directly challenges John's math, forcing a reconciliation between the 25,000 employer figure, the $69 price point, and the actual recurring retention.

Biggest teaching moment ▶ 13:25 Correcting the marketplace fee assumption

John interrupts Nathan to correct a core misunderstanding of the business model, explaining they take zero cut of worker salaries and charge purely for temporary access.

Nathan holds their own ▶ 16:26 Nathan calculates baseline top-line revenue live

Nathan leverages stated customer volume and pricing data to instantly compute and verify the company's $1.7M+ baseline revenue floor.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Episode Hook and Contrarian Business Overview 3111 Nathan introduces the show and inquires about John's family life and teenage son's entrepreneurial ventures. The tone is highly collaborative, welcoming, and conversational.
Filipino Outsourcing Advantages and Developer Economics 6635 Nathan probes why companies should hire in the Philippines over platforms like Toptal or development hubs in Eastern Europe and South America. John educates Nathan on specific cultural traits, cost structures, and loyalty advantages of Filipino developers.
Launching OnlineJobs and Solving Marketplace Liquidity 5564 John shares contrarian operating views, openly dismissing Google Analytics, email marketing, and social media tracking. Nathan challenges the premise of tracking being too difficult, prompting John to reiterate his distrust of Google.
Sponsor Message: Relentless MV Leadership Summit 7756 Following an ad read, Nathan assumes a marketplace take-rate model, but John firmly corrects him by detailing their flat-rate recurring access fee. Nathan pushes back with live mathematical deductions to calculate the platform's minimum $1.7M revenue.
Operating a Seventeen-Hour Workweek Through Delegation 4322 Nathan explores how John manages to work only 17 hours per week without sacrificing business operations. John outlines his delegation philosophy, systemized processes, and distributed team breakdown.
The Famous Five Rapid-Fire Founder Questions 3111 Nathan runs through his standard rapid-fire 'Famous Five' questions, yielding concise and reflective answers from John before Nathan delivers the final episode outro.

Statements from this episode (11)

Disclosure
OnlineJobs.ph hosts 500,000 Filipino resumes on its platform
“We have half a million Filipino resumes.”
John Jonas Sep 7, 2018 ▶ 3:58
Assertion Supported
Jonas: Full-time developers in the Philippines cost $1,500 monthly
“So like in the Philippines, you're going to pay for that same developer, 1500 bucks a month for full-time work.”
John Jonas Sep 7, 2018 ▶ 5:31
Assertion Not checkable as stated
Jonas: OnlineJobs Did No Direct Marketing to Attract Filipino Workers
“Actually, I never did anything to bring the Filipinos in. I talked to my team that were working for me and said, Hey, what can we do to market this? And they said, Oh, I can do this. Oh, I can do this. I can do this. And they went and did everything. I've neve…”
John Jonas Sep 7, 2018 ▶ 7:43
Disclosure
John Jonas refuses to use Google Analytics due to distrust of Google
“I don't, I ignore Google Analytics. I don't have Google Analytics on my site. I don't like Google Analytics. I don't like the way it gives data. I don't trust its data. I don't trust Google.”
John Jonas Sep 7, 2018 ▶ 9:40
Opinion
John Jonas calls building email lists "dumb" because people hate email
“Everybody's always saying, oh, you got to build a list. And I'm like, you know what? That's, this is dumb. People hate email. And so we don't do it”
John Jonas Sep 7, 2018 ▶ 10:08
Disclosure
Jonas: OnlineJobs.ph has never raised outside capital
“We have, we never raise money.”
John Jonas Sep 7, 2018 ▶ 12:00
Assertion Not checkable as stated
Jonas: 40,000 Filipinos hired through OnlineJobs.ph over past year
“So, 40,000 Filipinos have gotten jobs in the last 12 months.”
John Jonas Sep 7, 2018 ▶ 12:50
Assertion Not checkable as stated
Jonas: Nearly 200,000 employers have used OnlineJobs.ph since launch
“Well, no, it's closer to 200,000.”
John Jonas Sep 7, 2018 ▶ 14:28
Assertion Not checkable as stated
John Jonas claims OnlineJobs.ph annual revenue significantly exceeds $1.7 million
“I mean, that, that revenue is way lower than our actual revenue.”
John Jonas Sep 7, 2018 ▶ 16:58
Disclosure
John Jonas limits workweek to delegation, never touching internal systems
“My, the only thing I do is respond to the work that's being done or give instruction for creating new work. I don't ever touch anything. I don't touch the systems. I don't touch the website.”
John Jonas Sep 7, 2018 ▶ 18:17
Assertion Not checkable as stated
Jonas: OnlineJobs.ph employs 21 full-time team members in the Philippines
“We have 21 people full-time in the Philippines.”
John Jonas Sep 7, 2018 ▶ 19:07
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