Jan 1, 2019 · 21m · top-founders

1256 How Array.VC Raised First $15m, Why They Like Art19 Investment

Shruti Gandhi · 12m spoken Nathan Latka · 6m spoken
0:00 / 0:00

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Host Nathan Latka interviews Shruti Gandhi, founder and managing partner of Array Ventures, about raising her first institutional venture funds, backing enterprise deep tech startups, and delivering hands-on business development to technical founders. Gandhi details portfolio successes including Simility and ART19 while discussing her mission to break venture capital pattern matching and invest in frontier industries.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 32.7% of the talking time here. How this is scored →

Nathan as informed peer 4.7 Guest teaching 4.1 Guest disagreement 1.7 Nathan pushing back 2.1
05100:0010:0020:001:25–4:19 · Nathan as informed peer 5/10 Introducing Shruti Gandhi and Array Ventures' Deep Tech Focus Nathan inquires about Array's investment focus and business model preferences. Shruti clearly details their B2B enterprise deep tech strategy and how they assist technical founders with business development.4:19–6:38 · Nathan as informed peer 4/10 Fundraising Milestones and Overcoming VC Pattern Matching Nathan digs into fund size and origins. Shruti explains the need to overcome venture capital pattern-matching by backing founders from non-traditional backgrounds.6:38–8:51 · Nathan as informed peer 3/10 Targeting Pre-Seed Rounds, Check Sizes, and Syndicates Nathan asks why Shruti launched a VC fund instead of a private equity fund, prompting Shruti to reject the premise since PE is late-stage rather than ground-zero company building. She also corrects his terminology on seed versus pre-seed check sizes.8:51–11:15 · Nathan as informed peer 5/10 The ART19 Investment Thesis and Enterprise Podcasting Nathan playfully pushes back on Shruti's podcast publishing cadence before diving into the ART19 investment. Shruti breaks down the dynamic ad insertion technology that sold her on the company.11:17–13:43 · Nathan as informed peer 6/10 HostGator Website Hosting Sponsorship Following an ad read, Nathan demonstrates podcast monetization domain knowledge regarding inventory replacement. Shruti discusses voice applications in enterprise commerce.13:43–16:45 · Nathan as informed peer 7/10 Frontier Sectors: Agriculture, Ocean Tech, and Transportation Shruti discusses frontier investments, citing Simility as her top performer. Nathan verifies her website in real-time and demonstrates his own research by citing Accel's $3.5M round.16:45–20:21 · Nathan as informed peer 3/10 The Famous Five Rapid-Fire Questions The conversation concludes with the standard Famous Five rapid-fire questions and casual, friendly banter about sleep habits and daily routines.1:25–4:19 · Guest teaching 3/10 Introducing Shruti Gandhi and Array Ventures' Deep Tech Focus Nathan inquires about Array's investment focus and business model preferences. Shruti clearly details their B2B enterprise deep tech strategy and how they assist technical founders with business development.4:19–6:38 · Guest teaching 5/10 Fundraising Milestones and Overcoming VC Pattern Matching Nathan digs into fund size and origins. Shruti explains the need to overcome venture capital pattern-matching by backing founders from non-traditional backgrounds.6:38–8:51 · Guest teaching 7/10 Targeting Pre-Seed Rounds, Check Sizes, and Syndicates Nathan asks why Shruti launched a VC fund instead of a private equity fund, prompting Shruti to reject the premise since PE is late-stage rather than ground-zero company building. She also corrects his terminology on seed versus pre-seed check sizes.8:51–11:15 · Guest teaching 5/10 The ART19 Investment Thesis and Enterprise Podcasting Nathan playfully pushes back on Shruti's podcast publishing cadence before diving into the ART19 investment. Shruti breaks down the dynamic ad insertion technology that sold her on the company.11:17–13:43 · Guest teaching 3/10 HostGator Website Hosting Sponsorship Following an ad read, Nathan demonstrates podcast monetization domain knowledge regarding inventory replacement. Shruti discusses voice applications in enterprise commerce.13:43–16:45 · Guest teaching 4/10 Frontier Sectors: Agriculture, Ocean Tech, and Transportation Shruti discusses frontier investments, citing Simility as her top performer. Nathan verifies her website in real-time and demonstrates his own research by citing Accel's $3.5M round.16:45–20:21 · Guest teaching 2/10 The Famous Five Rapid-Fire Questions The conversation concludes with the standard Famous Five rapid-fire questions and casual, friendly banter about sleep habits and daily routines.1:25–4:19 · Guest disagreement 1/10 Introducing Shruti Gandhi and Array Ventures' Deep Tech Focus Nathan inquires about Array's investment focus and business model preferences. Shruti clearly details their B2B enterprise deep tech strategy and how they assist technical founders with business development.4:19–6:38 · Guest disagreement 1/10 Fundraising Milestones and Overcoming VC Pattern Matching Nathan digs into fund size and origins. Shruti explains the need to overcome venture capital pattern-matching by backing founders from non-traditional backgrounds.6:38–8:51 · Guest disagreement 4/10 Targeting Pre-Seed Rounds, Check Sizes, and Syndicates Nathan asks why Shruti launched a VC fund instead of a private equity fund, prompting Shruti to reject the premise since PE is late-stage rather than ground-zero company building. She also corrects his terminology on seed versus pre-seed check sizes.8:51–11:15 · Guest disagreement 2/10 The ART19 Investment Thesis and Enterprise Podcasting Nathan playfully pushes back on Shruti's podcast publishing cadence before diving into the ART19 investment. Shruti breaks down the dynamic ad insertion technology that sold her on the company.11:17–13:43 · Guest disagreement 1/10 HostGator Website Hosting Sponsorship Following an ad read, Nathan demonstrates podcast monetization domain knowledge regarding inventory replacement. Shruti discusses voice applications in enterprise commerce.13:43–16:45 · Guest disagreement 2/10 Frontier Sectors: Agriculture, Ocean Tech, and Transportation Shruti discusses frontier investments, citing Simility as her top performer. Nathan verifies her website in real-time and demonstrates his own research by citing Accel's $3.5M round.16:45–20:21 · Guest disagreement 1/10 The Famous Five Rapid-Fire Questions The conversation concludes with the standard Famous Five rapid-fire questions and casual, friendly banter about sleep habits and daily routines.1:25–4:19 · Nathan pushing back 1/10 Introducing Shruti Gandhi and Array Ventures' Deep Tech Focus Nathan inquires about Array's investment focus and business model preferences. Shruti clearly details their B2B enterprise deep tech strategy and how they assist technical founders with business development.4:19–6:38 · Nathan pushing back 2/10 Fundraising Milestones and Overcoming VC Pattern Matching Nathan digs into fund size and origins. Shruti explains the need to overcome venture capital pattern-matching by backing founders from non-traditional backgrounds.6:38–8:51 · Nathan pushing back 4/10 Targeting Pre-Seed Rounds, Check Sizes, and Syndicates Nathan asks why Shruti launched a VC fund instead of a private equity fund, prompting Shruti to reject the premise since PE is late-stage rather than ground-zero company building. She also corrects his terminology on seed versus pre-seed check sizes.8:51–11:15 · Nathan pushing back 3/10 The ART19 Investment Thesis and Enterprise Podcasting Nathan playfully pushes back on Shruti's podcast publishing cadence before diving into the ART19 investment. Shruti breaks down the dynamic ad insertion technology that sold her on the company.11:17–13:43 · Nathan pushing back 1/10 HostGator Website Hosting Sponsorship Following an ad read, Nathan demonstrates podcast monetization domain knowledge regarding inventory replacement. Shruti discusses voice applications in enterprise commerce.13:43–16:45 · Nathan pushing back 3/10 Frontier Sectors: Agriculture, Ocean Tech, and Transportation Shruti discusses frontier investments, citing Simility as her top performer. Nathan verifies her website in real-time and demonstrates his own research by citing Accel's $3.5M round.16:45–20:21 · Nathan pushing back 1/10 The Famous Five Rapid-Fire Questions The conversation concludes with the standard Famous Five rapid-fire questions and casual, friendly banter about sleep habits and daily routines.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 68% · guest 32%0:00 · Nathan 68% · guest 32%3:00 · Nathan 5.8% · guest 94.2%3:00 · Nathan 5.8% · guest 94.2%6:00 · Nathan 22% · guest 78%6:00 · Nathan 22% · guest 78%9:00 · Nathan 31.4% · guest 68.6%9:00 · Nathan 31.4% · guest 68.6%12:00 · Nathan 29.1% · guest 70.9%12:00 · Nathan 29.1% · guest 70.9%15:00 · Nathan 19.6% · guest 80.4%15:00 · Nathan 19.6% · guest 80.4%18:00 · Nathan 51.2% · guest 48.8%18:00 · Nathan 51.2% · guest 48.8%21:00 · Nathan 74% · guest 26%21:00 · Nathan 74% · guest 26%
Sharpest disagreement ▶ 6:46 Bafflement at private equity comparison

Shruti bluntly responds 'I don't understand the question' when Nathan suggests doing early-stage investing through a private equity structure, rejecting the premise entirely.

Hardest push from Nathan ▶ 9:11 Calling out infrequent podcast releases

Nathan directly challenges Shruti on slacking with her podcast output, demanding to know why she has only released four episodes that year.

Biggest teaching moment ▶ 6:47 Differentiating private equity from pre-seed VC

Shruti educates Nathan on why private equity does not apply to founding two-person teams in garages and explains ground-up company creation.

Nathan holds their own ▶ 16:09 Citing Simility's specific round details

Nathan shows strong market expertise by immediately identifying Simility's $3.5M seed round led by Accel and Shruti's role as a co-investor.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Shruti Gandhi and Array Ventures' Deep Tech Focus 5311 Nathan inquires about Array's investment focus and business model preferences. Shruti clearly details their B2B enterprise deep tech strategy and how they assist technical founders with business development.
Fundraising Milestones and Overcoming VC Pattern Matching 4512 Nathan digs into fund size and origins. Shruti explains the need to overcome venture capital pattern-matching by backing founders from non-traditional backgrounds.
Targeting Pre-Seed Rounds, Check Sizes, and Syndicates 3744 Nathan asks why Shruti launched a VC fund instead of a private equity fund, prompting Shruti to reject the premise since PE is late-stage rather than ground-zero company building. She also corrects his terminology on seed versus pre-seed check sizes.
The ART19 Investment Thesis and Enterprise Podcasting 5523 Nathan playfully pushes back on Shruti's podcast publishing cadence before diving into the ART19 investment. Shruti breaks down the dynamic ad insertion technology that sold her on the company.
HostGator Website Hosting Sponsorship 6311 Following an ad read, Nathan demonstrates podcast monetization domain knowledge regarding inventory replacement. Shruti discusses voice applications in enterprise commerce.
Frontier Sectors: Agriculture, Ocean Tech, and Transportation 7423 Shruti discusses frontier investments, citing Simility as her top performer. Nathan verifies her website in real-time and demonstrates his own research by citing Accel's $3.5M round.
The Famous Five Rapid-Fire Questions 3211 The conversation concludes with the standard Famous Five rapid-fire questions and casual, friendly banter about sleep habits and daily routines.

Statements from this episode (10)

Disclosure
Gandhi: Array Ventures focuses on enterprise deep tech reviving legacy industries
“Array focuses on enterprise deep tech companies. So founders that want to go solve big industries that are old, but need reviving with data analytics, machine learning, any strong tech.”
Shruti Gandhi Jan 1, 2019 ▶ 1:58
Disclosure
Array Ventures prioritizes revenue acceleration to $1M and $10M ARR over specific models
“We believe in just. Revenue acceleration as fast as we can. So the lot of the programming we focus on when we invest in our companies is how to get from zero to one and in ARR and then from one to ten million as fast as we can.”
Shruti Gandhi Jan 1, 2019 ▶ 2:28
Insight
Gandhi: Teams without a sales strategy build features, not businesses
“And when you're starting out your teams, if you don't have that sales strategy, Hire, which a lot of times people don't, you know, you're not building a business. You're building a feature”
Shruti Gandhi Jan 1, 2019 ▶ 3:12
Disclosure
Gandhi: Array Ventures' Fund I was $15M to $20M
“Fund one we don't really share our numbers because they're through multiple mediums, but generally in the stage in size of 15 to twenty million.”
Shruti Gandhi Jan 1, 2019 ▶ 4:20
Insight
Gandhi: Venture pattern matching favors founders who mirror the investors
“There's a lot of pattern matching people talk about in venture, and that pattern usually is in people like themselves, right?”
Shruti Gandhi Jan 1, 2019 ▶ 5:34
Disclosure
Gandhi: Array Ventures targets 8% to 10% ownership at pre-seed
“So we come in anywhere owning eight to 10% at that stage.”
Shruti Gandhi Jan 1, 2019 ▶ 7:51
Disclosure
Gandhi: Array Ventures' sweet spot is a $500,000 first check
“This spot is exactly that, right? Like half a million to founders. It's usually the first round of institutional money.”
Shruti Gandhi Jan 1, 2019 ▶ 8:03
Opinion
Gandhi: Most podcasting tools focus on discovery rather than enterprise needs
“Most of the podcasting tools out there were more around how do you, around discovery, but not many tools around creation and selling to companies.”
Shruti Gandhi Jan 1, 2019 ▶ 10:08
Disclosure
Gandhi says Simility is Array Ventures' biggest paper return
“Simility.”
Shruti Gandhi Jan 1, 2019 ▶ 15:12
What-if
Gandhi: I would have accomplished more by 36 if bolder earlier
“I was too afraid to just go and experiment, and I worried a lot about plan B and backups, and, you know, there's not much to lose at that time, so I would have done a lot more By this age, I was just that bold.”
Shruti Gandhi Jan 1, 2019 ▶ 19:59
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