Jun 25, 2021 · 21m · top-founders

Freightos Grows GMV 800%, Exits COVID Stronger Than Ever

Zvi Schreiber · 12m spoken Nathan Latka · 5m spoken
0:00 / 0:00

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In this interview with Nathan Latka, Freightos founder and CEO Zvi Schreiber explains how the company leveraged supply chain volatility, strategic SaaS tooling, and its WebCargo platform to scale gross marketplace transaction volume toward $200 million.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 29.2% of the talking time here. How this is scored →

Nathan as informed peer 5.0 Guest teaching 3.4 Guest disagreement 2.9 Nathan pushing back 3.3
05100:0010:0020:001:43–4:20 · Nathan as informed peer 4/10 How Freightos and WebCargo Digitize Freight Latka sets up the conversation by asking for a concrete customer journey. Schreiber explains the two-sided marketplace dynamics and the acquisition of WebCargo without any friction.4:21–6:30 · Nathan as informed peer 4/10 Navigating COVID Disruptions and the E-Commerce Surge Latka probes the initial COVID downturn and team reductions. Schreiber openly shares head-count changes and the subsequent bounceback driven by e-commerce shipping demand.6:30–10:57 · Nathan as informed peer 6/10 The FBX Index and Global Supply Chain Disruption Latka pulls up live pricing data on the FBX index and challenges price movements during early COVID. Schreiber corrects Latka's characterization of the price movement as a mere blip and explains the compounding macro supply chain bottlenecks.10:57–13:15 · Nathan as informed peer 5/10 Transaction Volume Growth and Digital Air Cargo Adoption Latka presses Schreiber on how container rate surges impact Freightos revenue and tracks GMV scaling. Schreiber emphasizes that he prioritizes sustainable transaction count expansion over pricing volatility tailwinds.13:16–15:25 · Nathan as informed peer 6/10 Evaluating SaaS Subscriptions Versus Marketplace Revenues Latka attempts to model SaaS subscription ARR at a $10M run rate based on past ACV figures. Schreiber pushes back on the pricing assumptions and firmly dismisses the premise, stating that SaaS is merely an enabler and not their target business model.15:25–18:58 · Nathan as informed peer 7/10 Freightos' Capitalization and Funding Posture Latka aggressively probes Freightos' lack of public fundraising since 2018, questioning whether they took on unannounced venture debt or alternative capital. Schreiber flatly stonewalls and refuses to answer multiple direct questions about his capitalization.18:58–20:28 · Nathan as informed peer 3/10 Famous Five Quickfire Questions Latka guides Schreiber through the standard rapid-fire questions, with brief and direct answers from the guest.1:43–4:20 · Guest teaching 4/10 How Freightos and WebCargo Digitize Freight Latka sets up the conversation by asking for a concrete customer journey. Schreiber explains the two-sided marketplace dynamics and the acquisition of WebCargo without any friction.4:21–6:30 · Guest teaching 3/10 Navigating COVID Disruptions and the E-Commerce Surge Latka probes the initial COVID downturn and team reductions. Schreiber openly shares head-count changes and the subsequent bounceback driven by e-commerce shipping demand.6:30–10:57 · Guest teaching 6/10 The FBX Index and Global Supply Chain Disruption Latka pulls up live pricing data on the FBX index and challenges price movements during early COVID. Schreiber corrects Latka's characterization of the price movement as a mere blip and explains the compounding macro supply chain bottlenecks.10:57–13:15 · Guest teaching 3/10 Transaction Volume Growth and Digital Air Cargo Adoption Latka presses Schreiber on how container rate surges impact Freightos revenue and tracks GMV scaling. Schreiber emphasizes that he prioritizes sustainable transaction count expansion over pricing volatility tailwinds.13:16–15:25 · Guest teaching 5/10 Evaluating SaaS Subscriptions Versus Marketplace Revenues Latka attempts to model SaaS subscription ARR at a $10M run rate based on past ACV figures. Schreiber pushes back on the pricing assumptions and firmly dismisses the premise, stating that SaaS is merely an enabler and not their target business model.15:25–18:58 · Guest teaching 2/10 Freightos' Capitalization and Funding Posture Latka aggressively probes Freightos' lack of public fundraising since 2018, questioning whether they took on unannounced venture debt or alternative capital. Schreiber flatly stonewalls and refuses to answer multiple direct questions about his capitalization.18:58–20:28 · Guest teaching 1/10 Famous Five Quickfire Questions Latka guides Schreiber through the standard rapid-fire questions, with brief and direct answers from the guest.1:43–4:20 · Guest disagreement 1/10 How Freightos and WebCargo Digitize Freight Latka sets up the conversation by asking for a concrete customer journey. Schreiber explains the two-sided marketplace dynamics and the acquisition of WebCargo without any friction.4:21–6:30 · Guest disagreement 1/10 Navigating COVID Disruptions and the E-Commerce Surge Latka probes the initial COVID downturn and team reductions. Schreiber openly shares head-count changes and the subsequent bounceback driven by e-commerce shipping demand.6:30–10:57 · Guest disagreement 3/10 The FBX Index and Global Supply Chain Disruption Latka pulls up live pricing data on the FBX index and challenges price movements during early COVID. Schreiber corrects Latka's characterization of the price movement as a mere blip and explains the compounding macro supply chain bottlenecks.10:57–13:15 · Guest disagreement 2/10 Transaction Volume Growth and Digital Air Cargo Adoption Latka presses Schreiber on how container rate surges impact Freightos revenue and tracks GMV scaling. Schreiber emphasizes that he prioritizes sustainable transaction count expansion over pricing volatility tailwinds.13:16–15:25 · Guest disagreement 4/10 Evaluating SaaS Subscriptions Versus Marketplace Revenues Latka attempts to model SaaS subscription ARR at a $10M run rate based on past ACV figures. Schreiber pushes back on the pricing assumptions and firmly dismisses the premise, stating that SaaS is merely an enabler and not their target business model.15:25–18:58 · Guest disagreement 7/10 Freightos' Capitalization and Funding Posture Latka aggressively probes Freightos' lack of public fundraising since 2018, questioning whether they took on unannounced venture debt or alternative capital. Schreiber flatly stonewalls and refuses to answer multiple direct questions about his capitalization.18:58–20:28 · Guest disagreement 2/10 Famous Five Quickfire Questions Latka guides Schreiber through the standard rapid-fire questions, with brief and direct answers from the guest.1:43–4:20 · Nathan pushing back 1/10 How Freightos and WebCargo Digitize Freight Latka sets up the conversation by asking for a concrete customer journey. Schreiber explains the two-sided marketplace dynamics and the acquisition of WebCargo without any friction.4:21–6:30 · Nathan pushing back 2/10 Navigating COVID Disruptions and the E-Commerce Surge Latka probes the initial COVID downturn and team reductions. Schreiber openly shares head-count changes and the subsequent bounceback driven by e-commerce shipping demand.6:30–10:57 · Nathan pushing back 4/10 The FBX Index and Global Supply Chain Disruption Latka pulls up live pricing data on the FBX index and challenges price movements during early COVID. Schreiber corrects Latka's characterization of the price movement as a mere blip and explains the compounding macro supply chain bottlenecks.10:57–13:15 · Nathan pushing back 3/10 Transaction Volume Growth and Digital Air Cargo Adoption Latka presses Schreiber on how container rate surges impact Freightos revenue and tracks GMV scaling. Schreiber emphasizes that he prioritizes sustainable transaction count expansion over pricing volatility tailwinds.13:16–15:25 · Nathan pushing back 5/10 Evaluating SaaS Subscriptions Versus Marketplace Revenues Latka attempts to model SaaS subscription ARR at a $10M run rate based on past ACV figures. Schreiber pushes back on the pricing assumptions and firmly dismisses the premise, stating that SaaS is merely an enabler and not their target business model.15:25–18:58 · Nathan pushing back 7/10 Freightos' Capitalization and Funding Posture Latka aggressively probes Freightos' lack of public fundraising since 2018, questioning whether they took on unannounced venture debt or alternative capital. Schreiber flatly stonewalls and refuses to answer multiple direct questions about his capitalization.18:58–20:28 · Nathan pushing back 1/10 Famous Five Quickfire Questions Latka guides Schreiber through the standard rapid-fire questions, with brief and direct answers from the guest.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 53.4% · guest 46.6%0:00 · Nathan 53.4% · guest 46.6%3:00 · Nathan 9.1% · guest 90.9%3:00 · Nathan 9.1% · guest 90.9%6:00 · Nathan 17.4% · guest 82.6%6:00 · Nathan 17.4% · guest 82.6%9:00 · Nathan 10.3% · guest 89.7%9:00 · Nathan 10.3% · guest 89.7%12:00 · Nathan 30.7% · guest 69.3%12:00 · Nathan 30.7% · guest 69.3%15:00 · Nathan 40.6% · guest 59.4%15:00 · Nathan 40.6% · guest 59.4%18:00 · Nathan 42.7% · guest 57.3%18:00 · Nathan 42.7% · guest 57.3%21:00 · Nathan 90.1% · guest 9.9%21:00 · Nathan 90.1% · guest 9.9%
Sharpest disagreement ▶ 15:53 Schreiber repeatedly refuses to disclose financing details

When Latka repeatedly pushes to find out if Freightos raised unannounced capital or venture debt, Schreiber stonewalls by stating that if he chose not to announce it, he will not answer.

Hardest push from Nathan ▶ 15:45 Latka drills into potential funding gaps and debt financing

Latka refuses to let the funding timeline slide, highlighting that VC-backed companies usually announce rounds every two years and explicitly asking if alternative debt structures were used.

Biggest teaching moment ▶ 7:46 Schreiber corrects Latka on rate trends and supply bottlenecks

Schreiber corrects Latka's dismissal of early COVID rate increases as just a blip, giving a detailed breakdown of container shortages, the Suez Canal blockage, and the Yantian port shutdown.

Nathan holds their own ▶ 9:45 Latka frames the FBX rate spike as an inflation leading indicator

Latka proactively connects the shipping rate data to macroeconomic inflation and consumer purchasing power, prompting Schreiber to validate and elaborate on the exact mechanism.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
How Freightos and WebCargo Digitize Freight 4411 Latka sets up the conversation by asking for a concrete customer journey. Schreiber explains the two-sided marketplace dynamics and the acquisition of WebCargo without any friction.
Navigating COVID Disruptions and the E-Commerce Surge 4312 Latka probes the initial COVID downturn and team reductions. Schreiber openly shares head-count changes and the subsequent bounceback driven by e-commerce shipping demand.
The FBX Index and Global Supply Chain Disruption 6634 Latka pulls up live pricing data on the FBX index and challenges price movements during early COVID. Schreiber corrects Latka's characterization of the price movement as a mere blip and explains the compounding macro supply chain bottlenecks.
Transaction Volume Growth and Digital Air Cargo Adoption 5323 Latka presses Schreiber on how container rate surges impact Freightos revenue and tracks GMV scaling. Schreiber emphasizes that he prioritizes sustainable transaction count expansion over pricing volatility tailwinds.
Evaluating SaaS Subscriptions Versus Marketplace Revenues 6545 Latka attempts to model SaaS subscription ARR at a $10M run rate based on past ACV figures. Schreiber pushes back on the pricing assumptions and firmly dismisses the premise, stating that SaaS is merely an enabler and not their target business model.
Freightos' Capitalization and Funding Posture 7277 Latka aggressively probes Freightos' lack of public fundraising since 2018, questioning whether they took on unannounced venture debt or alternative capital. Schreiber flatly stonewalls and refuses to answer multiple direct questions about his capitalization.
Famous Five Quickfire Questions 3121 Latka guides Schreiber through the standard rapid-fire questions, with brief and direct answers from the guest.

Statements from this episode (13)

Assertion Not checkable as stated
Schreiber: WebCargo airline booking grew 1,000% in the last year
“Where we're seeing a lot of growth is connecting the freight forwarders to the airlines. Believe it or not, until a couple of years ago, that didn't happen. Cargo was always booked on airlines manually till very recently, but we've been able to digitalize that…”
Zvi Schreiber Jun 25, 2021 ▶ 3:25
Assertion Not checkable as stated
Schreiber: WebCargo customer base doubled to over 2,000 freight forwarders
“They'd built it up purely organically to the point where they had about a thousand freight forwarders using their software. Now, since we merged, it's at least 2000.”
Zvi Schreiber Jun 25, 2021 ▶ 4:01
Assertion Not checkable as stated
Schreiber: China represented half of Freightos' business before COVID-19
“China was half of our business, you know.”
Zvi Schreiber Jun 25, 2021 ▶ 4:48
Disclosure
Schreiber: Freightos downsized headcount from 240 to 200 during COVID-19
“We went down at the time from about roughly 240 to 200.”
Zvi Schreiber Jun 25, 2021 ▶ 5:12
Assertion Supported
Schreiber: Shipping prices are up 200% to 250%+ year-over-year on FBX
“Shipping is breaking new records of volumes and prices as we speak. We track that. We also provide the data feed for daily shipping prices. It's called the FBX index, and that's being quoted a lot in the press at the moment because those prices are up 200 and,…”
Zvi Schreiber Jun 25, 2021 ▶ 6:00
Assertion Supported
Schreiber: 25% of US-China Freight Moves Through Yantian, Port Down 70%
“25% of the goods that shipped from China to the U.S. Ship out of Yantian, and that port is down, its capacity is down 70% because there was an outbreak of COVID and staff got sent home.”
Zvi Schreiber Jun 25, 2021 ▶ 8:36
Prediction Not checkable as stated
Schreiber: Soaring Shipping Rates Will Increase Retail Shelf Prices by Summer 2021
“Just to be clear to your listeners, this is a big increase, big enough that it will impact the price of goods, you know, on the shelf this summer.”
Zvi Schreiber Jun 25, 2021 ▶ 9:35
Assertion Supported
Schreiber: Shipping Averages 5% of an Imported Retail Good's Price
“Normally, you know, on average shipping is about five percent of the price of an imported good.”
Zvi Schreiber Jun 25, 2021 ▶ 9:55
Insight
Volatility drives importers away from static contracts to dynamic pricing marketplaces
“When things are stable, then a lot of importers get lazy. They do a long-term contract. You know, they use the same freight forwarder and the same and when things are volatile and the prices are changing and the Suez Canal is blocked or the Trump tariffs or th…”
Zvi Schreiber Jun 25, 2021 ▶ 11:41
Assertion Not publicly verifiable
Schreiber: Freightos processed over $20M in transactions in 2019
“The total value of our transactions I don't remember the exact number in 2019. Oh, yes I do. It was about low, let's say I won't give an exact number, but low 20, a little over twenty million.”
Zvi Schreiber Jun 25, 2021 ▶ 12:14
Prediction Held up
Freightos expects 2021 gross marketplace transactions to exceed $200 million
“And this year it should be well over two hundred million.”
Zvi Schreiber Jun 25, 2021 ▶ 12:31
Prediction Not checkable as stated
Freightos prioritizes transactional marketplace revenue over building a SaaS business
“It's growing the whole time, but the SaaS is not, you know, it's really an enabler for us. We're not trying to build a big SaaS business. So yes, the answer is yes, but also we don't particularly care in the sense that our biggest growth by far and our future …”
Zvi Schreiber Jun 25, 2021 ▶ 15:03
Prediction Didn’t hold up
Freightos projects an 800% year-over-year increase in gross bookings for 2021
“Yeah, we should grow 800% in the bookings.”
Zvi Schreiber Jun 25, 2021 ▶ 17:47
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