Nov 22, 2021 · 27m · top-founders

SecurityScorecard Breaks $71m ARR, 1700 Customers, $200m in Bank to Fuel Product Expansion

Alex Yampolskiy · 16m spoken Nathan Latka · 7m spoken
0:00 / 0:00

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SecurityScorecard CEO Alex Yampolskiy details how the cybersecurity ratings leader scaled past $71 million in ARR with 50% YoY growth, outlining the company's proprietary data moat, capital efficiency, and strategic roadmap toward a future IPO.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 29.9% of the talking time here. How this is scored →

Nathan as informed peer 5.4 Guest teaching 2.3 Guest disagreement 1.5 Nathan pushing back 2.3
05100:0010:0020:000:51–4:33 · Nathan as informed peer 4/10 Alex Yampolskiy on Cybersecurity Ratings and Category Creation Nathan opens by comparing SecurityScorecard to endpoint security and awareness vendors like Malwarebytes and KnowBe4. Alex politely reframes the category, explaining that SecurityScorecard creates objective outside-in risk ratings rather than endpoint protection tools.4:34–8:29 · Nathan as informed peer 6/10 Customer Milestones, Freemium Network Effects, and Company Origins Nathan walks through the unit economics and calculates on the fly that 1,700 customers at an average $40k ACV yields roughly $70M to $71M in ARR. Alex confirms the figures and elaborates on the company's zero-marginal-cost data model.8:30–10:49 · Nathan as informed peer 7/10 Competitive Win Rates, Capital Efficiency, and Category Creation Nathan cites BitSight's capital metrics, noting they raised $400M to reach $100M ARR compared to SecurityScorecard's $290M raised. Alex highlights their 70% bake-off win rate and customer-first engineering culture.10:50–13:20 · Nathan as informed peer 6/10 Valuation Expansion, Net Retention Goals, and IPO Readiness Nathan probes Alex on historical valuations, backing into the 2019 round's post-money valuation. Alex shares current gross margin benchmarks and net revenue retention goals heading into an eventual public offering.13:24–16:01 · Nathan as informed peer 4/10 Sponsor Break: Flatfile Data Onboarding Solution for Startups Following the sponsor read, Nathan asks how much growth could be generated purely from upselling the existing install base. Alex asserts they could hit 50% expansion without even adding new customers.16:02–21:13 · Nathan as informed peer 7/10 OKR Implementation, Executive Cadence, and Strategic Objectives Nathan pulls specific data points from the physical OKR planning sheet he saw in Alex's office, citing Pendo stickiness metrics and marketplace win rates. Alex details how weekly executive cadence solved earlier OKR rollout failures.21:14–25:05 · Nathan as informed peer 7/10 Enterprise Seven-Figure Contracts, Historical ARR, and IPO Horizon Nathan pushes Alex to disclose the number of seven-figure enterprise contracts, eventually getting him to confirm more than 10. When Nathan suggests a conservative ARR target for next year, Alex boldly rejects it and guarantees crossing $100M.25:05–26:42 · Nathan as informed peer 2/10 The Famous Five: Leadership Habits and Personal Insights Nathan concludes the interview with the standard Famous Five rapid-fire questions covering favorite business books, mentors, and sleep habits.0:51–4:33 · Guest teaching 5/10 Alex Yampolskiy on Cybersecurity Ratings and Category Creation Nathan opens by comparing SecurityScorecard to endpoint security and awareness vendors like Malwarebytes and KnowBe4. Alex politely reframes the category, explaining that SecurityScorecard creates objective outside-in risk ratings rather than endpoint protection tools.4:34–8:29 · Guest teaching 2/10 Customer Milestones, Freemium Network Effects, and Company Origins Nathan walks through the unit economics and calculates on the fly that 1,700 customers at an average $40k ACV yields roughly $70M to $71M in ARR. Alex confirms the figures and elaborates on the company's zero-marginal-cost data model.8:30–10:49 · Guest teaching 2/10 Competitive Win Rates, Capital Efficiency, and Category Creation Nathan cites BitSight's capital metrics, noting they raised $400M to reach $100M ARR compared to SecurityScorecard's $290M raised. Alex highlights their 70% bake-off win rate and customer-first engineering culture.10:50–13:20 · Guest teaching 2/10 Valuation Expansion, Net Retention Goals, and IPO Readiness Nathan probes Alex on historical valuations, backing into the 2019 round's post-money valuation. Alex shares current gross margin benchmarks and net revenue retention goals heading into an eventual public offering.13:24–16:01 · Guest teaching 1/10 Sponsor Break: Flatfile Data Onboarding Solution for Startups Following the sponsor read, Nathan asks how much growth could be generated purely from upselling the existing install base. Alex asserts they could hit 50% expansion without even adding new customers.16:02–21:13 · Guest teaching 3/10 OKR Implementation, Executive Cadence, and Strategic Objectives Nathan pulls specific data points from the physical OKR planning sheet he saw in Alex's office, citing Pendo stickiness metrics and marketplace win rates. Alex details how weekly executive cadence solved earlier OKR rollout failures.21:14–25:05 · Guest teaching 2/10 Enterprise Seven-Figure Contracts, Historical ARR, and IPO Horizon Nathan pushes Alex to disclose the number of seven-figure enterprise contracts, eventually getting him to confirm more than 10. When Nathan suggests a conservative ARR target for next year, Alex boldly rejects it and guarantees crossing $100M.25:05–26:42 · Guest teaching 1/10 The Famous Five: Leadership Habits and Personal Insights Nathan concludes the interview with the standard Famous Five rapid-fire questions covering favorite business books, mentors, and sleep habits.0:51–4:33 · Guest disagreement 2/10 Alex Yampolskiy on Cybersecurity Ratings and Category Creation Nathan opens by comparing SecurityScorecard to endpoint security and awareness vendors like Malwarebytes and KnowBe4. Alex politely reframes the category, explaining that SecurityScorecard creates objective outside-in risk ratings rather than endpoint protection tools.4:34–8:29 · Guest disagreement 1/10 Customer Milestones, Freemium Network Effects, and Company Origins Nathan walks through the unit economics and calculates on the fly that 1,700 customers at an average $40k ACV yields roughly $70M to $71M in ARR. Alex confirms the figures and elaborates on the company's zero-marginal-cost data model.8:30–10:49 · Guest disagreement 2/10 Competitive Win Rates, Capital Efficiency, and Category Creation Nathan cites BitSight's capital metrics, noting they raised $400M to reach $100M ARR compared to SecurityScorecard's $290M raised. Alex highlights their 70% bake-off win rate and customer-first engineering culture.10:50–13:20 · Guest disagreement 1/10 Valuation Expansion, Net Retention Goals, and IPO Readiness Nathan probes Alex on historical valuations, backing into the 2019 round's post-money valuation. Alex shares current gross margin benchmarks and net revenue retention goals heading into an eventual public offering.13:24–16:01 · Guest disagreement 1/10 Sponsor Break: Flatfile Data Onboarding Solution for Startups Following the sponsor read, Nathan asks how much growth could be generated purely from upselling the existing install base. Alex asserts they could hit 50% expansion without even adding new customers.16:02–21:13 · Guest disagreement 1/10 OKR Implementation, Executive Cadence, and Strategic Objectives Nathan pulls specific data points from the physical OKR planning sheet he saw in Alex's office, citing Pendo stickiness metrics and marketplace win rates. Alex details how weekly executive cadence solved earlier OKR rollout failures.21:14–25:05 · Guest disagreement 3/10 Enterprise Seven-Figure Contracts, Historical ARR, and IPO Horizon Nathan pushes Alex to disclose the number of seven-figure enterprise contracts, eventually getting him to confirm more than 10. When Nathan suggests a conservative ARR target for next year, Alex boldly rejects it and guarantees crossing $100M.25:05–26:42 · Guest disagreement 1/10 The Famous Five: Leadership Habits and Personal Insights Nathan concludes the interview with the standard Famous Five rapid-fire questions covering favorite business books, mentors, and sleep habits.0:51–4:33 · Nathan pushing back 2/10 Alex Yampolskiy on Cybersecurity Ratings and Category Creation Nathan opens by comparing SecurityScorecard to endpoint security and awareness vendors like Malwarebytes and KnowBe4. Alex politely reframes the category, explaining that SecurityScorecard creates objective outside-in risk ratings rather than endpoint protection tools.4:34–8:29 · Nathan pushing back 2/10 Customer Milestones, Freemium Network Effects, and Company Origins Nathan walks through the unit economics and calculates on the fly that 1,700 customers at an average $40k ACV yields roughly $70M to $71M in ARR. Alex confirms the figures and elaborates on the company's zero-marginal-cost data model.8:30–10:49 · Nathan pushing back 2/10 Competitive Win Rates, Capital Efficiency, and Category Creation Nathan cites BitSight's capital metrics, noting they raised $400M to reach $100M ARR compared to SecurityScorecard's $290M raised. Alex highlights their 70% bake-off win rate and customer-first engineering culture.10:50–13:20 · Nathan pushing back 3/10 Valuation Expansion, Net Retention Goals, and IPO Readiness Nathan probes Alex on historical valuations, backing into the 2019 round's post-money valuation. Alex shares current gross margin benchmarks and net revenue retention goals heading into an eventual public offering.13:24–16:01 · Nathan pushing back 2/10 Sponsor Break: Flatfile Data Onboarding Solution for Startups Following the sponsor read, Nathan asks how much growth could be generated purely from upselling the existing install base. Alex asserts they could hit 50% expansion without even adding new customers.16:02–21:13 · Nathan pushing back 1/10 OKR Implementation, Executive Cadence, and Strategic Objectives Nathan pulls specific data points from the physical OKR planning sheet he saw in Alex's office, citing Pendo stickiness metrics and marketplace win rates. Alex details how weekly executive cadence solved earlier OKR rollout failures.21:14–25:05 · Nathan pushing back 5/10 Enterprise Seven-Figure Contracts, Historical ARR, and IPO Horizon Nathan pushes Alex to disclose the number of seven-figure enterprise contracts, eventually getting him to confirm more than 10. When Nathan suggests a conservative ARR target for next year, Alex boldly rejects it and guarantees crossing $100M.25:05–26:42 · Nathan pushing back 1/10 The Famous Five: Leadership Habits and Personal Insights Nathan concludes the interview with the standard Famous Five rapid-fire questions covering favorite business books, mentors, and sleep habits.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 44.6% · guest 55.4%0:00 · Nathan 44.6% · guest 55.4%3:00 · Nathan 19.9% · guest 80.1%3:00 · Nathan 19.9% · guest 80.1%6:00 · Nathan 14.2% · guest 85.8%6:00 · Nathan 14.2% · guest 85.8%9:00 · Nathan 32% · guest 68%9:00 · Nathan 32% · guest 68%12:00 · Nathan 43.9% · guest 56.1%12:00 · Nathan 43.9% · guest 56.1%15:00 · Nathan 24% · guest 76%15:00 · Nathan 24% · guest 76%18:00 · Nathan 23.1% · guest 76.9%18:00 · Nathan 23.1% · guest 76.9%21:00 · Nathan 27.9% · guest 72.1%21:00 · Nathan 27.9% · guest 72.1%24:00 · Nathan 34% · guest 66%24:00 · Nathan 34% · guest 66%27:00 · Nathan 92.9% · guest 7.1%27:00 · Nathan 92.9% · guest 7.1%
Sharpest disagreement ▶ 24:16 Alex rejects Nathan's conservative ARR estimate

When Nathan proposes that the company might hit $85M to $90M ARR next year, Alex directly cuts in to contradict the lower projection and states they will exceed $100M.

Hardest push from Nathan ▶ 22:08 Nathan extracts a minimum floor on million-dollar contracts

After Alex attempts to deflect giving the exact number of seven-figure enterprise accounts, Nathan refuses to let it slide and negotiates a firm floor of over 10 accounts.

Biggest teaching moment ▶ 1:16 Alex explains cybersecurity ratings vs traditional tools

Alex educates Nathan on why SecurityScorecard does not compete with standard endpoint security vendors like KnowBe4 or Malwarebytes, defining the outside-in KPI ratings category.

Nathan holds their own ▶ 9:37 Nathan analyzes competitive capital efficiency

Nathan showcases strong domain preparation by contrasting BitSight's capital raised against its ARR to highlight SecurityScorecard's superior capital efficiency.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Alex Yampolskiy on Cybersecurity Ratings and Category Creation 4522 Nathan opens by comparing SecurityScorecard to endpoint security and awareness vendors like Malwarebytes and KnowBe4. Alex politely reframes the category, explaining that SecurityScorecard creates objective outside-in risk ratings rather than endpoint protection tools.
Customer Milestones, Freemium Network Effects, and Company Origins 6212 Nathan walks through the unit economics and calculates on the fly that 1,700 customers at an average $40k ACV yields roughly $70M to $71M in ARR. Alex confirms the figures and elaborates on the company's zero-marginal-cost data model.
Competitive Win Rates, Capital Efficiency, and Category Creation 7222 Nathan cites BitSight's capital metrics, noting they raised $400M to reach $100M ARR compared to SecurityScorecard's $290M raised. Alex highlights their 70% bake-off win rate and customer-first engineering culture.
Valuation Expansion, Net Retention Goals, and IPO Readiness 6213 Nathan probes Alex on historical valuations, backing into the 2019 round's post-money valuation. Alex shares current gross margin benchmarks and net revenue retention goals heading into an eventual public offering.
Sponsor Break: Flatfile Data Onboarding Solution for Startups 4112 Following the sponsor read, Nathan asks how much growth could be generated purely from upselling the existing install base. Alex asserts they could hit 50% expansion without even adding new customers.
OKR Implementation, Executive Cadence, and Strategic Objectives 7311 Nathan pulls specific data points from the physical OKR planning sheet he saw in Alex's office, citing Pendo stickiness metrics and marketplace win rates. Alex details how weekly executive cadence solved earlier OKR rollout failures.
Enterprise Seven-Figure Contracts, Historical ARR, and IPO Horizon 7235 Nathan pushes Alex to disclose the number of seven-figure enterprise contracts, eventually getting him to confirm more than 10. When Nathan suggests a conservative ARR target for next year, Alex boldly rejects it and guarantees crossing $100M.
The Famous Five: Leadership Habits and Personal Insights 2111 Nathan concludes the interview with the standard Famous Five rapid-fire questions covering favorite business books, mentors, and sleep habits.

Statements from this episode (16)

Assertion Supported
Yampolskiy: Companies with bad ratings are 7x more breach-prone
“We've demonstrated historically that companies with a bad score have a seven times higher likelihood than companies with a good score to suffer a data breach.”
Alex Yampolskiy Nov 22, 2021 ▶ 2:51
Insight
Yampolskiy: SecurityScorecard's moat is historical breach calibration data, not code
“Even if I gave you all our source code, all our architecture, all of our 25 plus patterns, and said, go compete with us, you're not going to have this historical dataset where we calibrate what datasets map more accurately to likelihood of a breach, and the mo…”
Alex Yampolskiy Nov 22, 2021 ▶ 3:05
Assertion Not checkable as stated
SecurityScorecard Reaches 1,700 Paying Customers and 25,000 Freemium Users
“So we are right now at about 1700 plus paying customers, right? So people who use our scores to rate others, we have over twelve million companies in a data set that we rate, 1700 paying customers, and then there's over 25,000 freemium users.”
Alex Yampolskiy Nov 22, 2021 ▶ 4:43
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard's average contract value is around $40,000
“So the average contract is about, you know, 40,000 bucks a year paid upfront. Some people pay us millions dollars a year paid upfront and some people There's 10, 20 K. The average is about 40,000.”
Alex Yampolskiy Nov 22, 2021 ▶ 6:59
Insight
Yampolskiy: SecurityScorecard's data resale model has zero marginal cost per customer
“If I charge you to monitor Lotka magazine, right? And I charge 20 other people to monitor Lotka magazine, I don't incur any additional costs because I recompute the scorecards once a day, and then I just resell the data. It doesn't cost me anything more to, yo…”
Alex Yampolskiy Nov 22, 2021 ▶ 7:14
Prediction Not checkable as stated
Yampolskiy: SecurityScorecard will finish 2021 between $70M and $73M ARR
“We're going to finish this year at about, you know, anywhere from. 70 to seventy three million annual recurring revenue.”
Alex Yampolskiy Nov 22, 2021 ▶ 7:45
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard grows over 50% while competitor BitSight barely grows at 20%
“We're consistently exceeding 50% plus growth rate much faster than our direct competitor. Direct competitor is barely growing at 20% rate. Nathan Latka: Who is your direct competitor? Alex Yampolskiy: Bitsite is our primary direct competitor.”
Alex Yampolskiy Nov 22, 2021 ▶ 7:55
Prediction Not checkable as stated
Yampolskiy: SecurityScorecard will easily surpass $100M ARR in 2022
“Next year we plan to continue the same growth rate. So we're going, and more. So we're going to by far surpass, you know, the hundred plus next year and beyond. We actually anticipate to be able to grow faster next year.”
Alex Yampolskiy Nov 22, 2021 ▶ 8:16
Assertion Not checkable as stated
Yampolskiy: BitSight generates ~$100M ARR, growing at barely 20%
“Those guys are going to do about a hundred million in ARR, and they're growing kind of barely at 20%.”
Alex Yampolskiy Nov 22, 2021 ▶ 8:33
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard beats BitSight 70% of the time in bake-offs
“Well, look, we beat them. We beat them. 70% of the time in a big off.”
Alex Yampolskiy Nov 22, 2021 ▶ 8:45
Disclosure
Yampolskiy: SecurityScorecard holds almost $200M in cash reserves
“And we're still sitting on almost two hundred million in cash. In the bank.”
Alex Yampolskiy Nov 22, 2021 ▶ 9:54
Prediction Didn’t hold up
SecurityScorecard: Valuation will triple or quadruple within 18 to 24 months
“We believe that within the next. 18 to 24 months, again, we're going to triple or quadruple evaluation of a company or more.”
Alex Yampolskiy Nov 22, 2021 ▶ 11:37
Assertion Not checkable as stated
SecurityScorecard: Net retention rate is hovering between 115% and 120%
“Our net retention kind of like a growth on net retention is hovering between one 15 to one 20%.”
Alex Yampolskiy Nov 22, 2021 ▶ 12:33
Assertion Not checkable as stated
SecurityScorecard: Gross margins are between 75% and 80%
“Our gross margins are, you know, our gross margins are very healthy between 75 to 80%, and we're not worried there.”
Alex Yampolskiy Nov 22, 2021 ▶ 12:54
Insight
Yampolskiy: Weekly executive standups create the accountability needed to make OKRs work
“We made only one small tweak. Now, every Monday we have a standup exec meeting for all VPs and above, and we start that meeting by going over the OKRs. What did you say you were going to do last week? What did you actually do? And so it creates social pressure…”
Alex Yampolskiy Nov 22, 2021 ▶ 17:14
Assertion Not checkable as stated
Yampolskiy: SecurityScorecard has multiple customers paying millions annually
“I can tell you, but I can tell you we have, A whole variety of customers across government, insurance, private equity, right? Like, and you know, we have a whole slew of customers and those guys are paying us millions of dollars a year and deploying us on, on …”
Alex Yampolskiy Nov 22, 2021 ▶ 21:49
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