Dec 29, 2021 · 21m · top-founders

Cargamos Does Last Mile Delivery in Mexico, Breaks $12m Revenue, Raising $30m Now

Ivan Ariza · 10m spoken Nathan Latka · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this interview with Nathan Latka, Cargamos founder Ivan Ariza details how his tech-enabled logistics platform scaled to a $12 million annual run rate in Mexico, navigating 28% gross margins and capital-intensive micro-fulfillment expansion while preparing for a $30 million Series A.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 41.8% of the talking time here. How this is scored →

Nathan as informed peer 5.3 Guest teaching 3.0 Guest disagreement 2.0 Nathan pushing back 5.0
05100:0010:0020:002:37–6:24 · Nathan as informed peer 6/10 Cargamos Pricing Strategy and $1M Monthly Revenue Milestone Nathan repeatedly pushes Ivan to clarify whether the $1M monthly figure is gross merchandise value or Cargamos' actual top-line revenue, pressing through some terminology confusion regarding gross margin percentages.6:24–9:07 · Nathan as informed peer 6/10 Deconstructing 28% Gross Margins and Courier Cost Structure Nathan challenges why gross margins are only 28% when standard SaaS margins sit around 85%. Ivan schools Nathan by explaining Cargamos operates real-world logistics infrastructure, requiring significant courier labor and facility lease costs.9:10–11:30 · Nathan as informed peer 3/10 Cargamos Founding Story, Early Bootstrapping, and Seed Funding Nathan inquires about the company's founding date, bootstrapping period, and early seed rounds before running into a mid-episode sponsor read.11:31–13:53 · Nathan as informed peer 7/10 Latin American Logistics Capital Intensity and Valuation Caps Nathan recaps prior funding tranches and pushes Ivan on why physical infrastructure in Latin America requires heavy capital. Nathan uses standard VC dilution metrics to back into an estimated $30M valuation cap on their recent note.13:53–17:47 · Nathan as informed peer 7/10 Series A Capital Goals and Legacy Logistics Competition Nathan drills down into the driver network numbers, performing real-time unit economics to deduce average driver earnings from the $600k monthly courier budget, which prompts Ivan to clarify the broader operational costs included.17:47–19:48 · Nathan as informed peer 6/10 Package Volumes, Enterprise Clients, and Last-Mile Product Suite Nathan attempts to estimate package volume at 800,000 units based on per-delivery fees, but Ivan corrects him by detailing that monthly revenue includes comprehensive warehouse fulfillment and logistics services for 20 enterprise clients.19:48–20:59 · Nathan as informed peer 2/10 The Famous Five Rapid-Fire Questions with Ivan Ariza Nathan runs through the standard Famous Five rapid-fire questions covering favorite business books, sleep schedules, and family life in a collaborative tone.2:37–6:24 · Guest teaching 2/10 Cargamos Pricing Strategy and $1M Monthly Revenue Milestone Nathan repeatedly pushes Ivan to clarify whether the $1M monthly figure is gross merchandise value or Cargamos' actual top-line revenue, pressing through some terminology confusion regarding gross margin percentages.6:24–9:07 · Guest teaching 5/10 Deconstructing 28% Gross Margins and Courier Cost Structure Nathan challenges why gross margins are only 28% when standard SaaS margins sit around 85%. Ivan schools Nathan by explaining Cargamos operates real-world logistics infrastructure, requiring significant courier labor and facility lease costs.9:10–11:30 · Guest teaching 1/10 Cargamos Founding Story, Early Bootstrapping, and Seed Funding Nathan inquires about the company's founding date, bootstrapping period, and early seed rounds before running into a mid-episode sponsor read.11:31–13:53 · Guest teaching 3/10 Latin American Logistics Capital Intensity and Valuation Caps Nathan recaps prior funding tranches and pushes Ivan on why physical infrastructure in Latin America requires heavy capital. Nathan uses standard VC dilution metrics to back into an estimated $30M valuation cap on their recent note.13:53–17:47 · Guest teaching 4/10 Series A Capital Goals and Legacy Logistics Competition Nathan drills down into the driver network numbers, performing real-time unit economics to deduce average driver earnings from the $600k monthly courier budget, which prompts Ivan to clarify the broader operational costs included.17:47–19:48 · Guest teaching 5/10 Package Volumes, Enterprise Clients, and Last-Mile Product Suite Nathan attempts to estimate package volume at 800,000 units based on per-delivery fees, but Ivan corrects him by detailing that monthly revenue includes comprehensive warehouse fulfillment and logistics services for 20 enterprise clients.19:48–20:59 · Guest teaching 1/10 The Famous Five Rapid-Fire Questions with Ivan Ariza Nathan runs through the standard Famous Five rapid-fire questions covering favorite business books, sleep schedules, and family life in a collaborative tone.2:37–6:24 · Guest disagreement 2/10 Cargamos Pricing Strategy and $1M Monthly Revenue Milestone Nathan repeatedly pushes Ivan to clarify whether the $1M monthly figure is gross merchandise value or Cargamos' actual top-line revenue, pressing through some terminology confusion regarding gross margin percentages.6:24–9:07 · Guest disagreement 3/10 Deconstructing 28% Gross Margins and Courier Cost Structure Nathan challenges why gross margins are only 28% when standard SaaS margins sit around 85%. Ivan schools Nathan by explaining Cargamos operates real-world logistics infrastructure, requiring significant courier labor and facility lease costs.9:10–11:30 · Guest disagreement 1/10 Cargamos Founding Story, Early Bootstrapping, and Seed Funding Nathan inquires about the company's founding date, bootstrapping period, and early seed rounds before running into a mid-episode sponsor read.11:31–13:53 · Guest disagreement 2/10 Latin American Logistics Capital Intensity and Valuation Caps Nathan recaps prior funding tranches and pushes Ivan on why physical infrastructure in Latin America requires heavy capital. Nathan uses standard VC dilution metrics to back into an estimated $30M valuation cap on their recent note.13:53–17:47 · Guest disagreement 3/10 Series A Capital Goals and Legacy Logistics Competition Nathan drills down into the driver network numbers, performing real-time unit economics to deduce average driver earnings from the $600k monthly courier budget, which prompts Ivan to clarify the broader operational costs included.17:47–19:48 · Guest disagreement 2/10 Package Volumes, Enterprise Clients, and Last-Mile Product Suite Nathan attempts to estimate package volume at 800,000 units based on per-delivery fees, but Ivan corrects him by detailing that monthly revenue includes comprehensive warehouse fulfillment and logistics services for 20 enterprise clients.19:48–20:59 · Guest disagreement 1/10 The Famous Five Rapid-Fire Questions with Ivan Ariza Nathan runs through the standard Famous Five rapid-fire questions covering favorite business books, sleep schedules, and family life in a collaborative tone.2:37–6:24 · Nathan pushing back 7/10 Cargamos Pricing Strategy and $1M Monthly Revenue Milestone Nathan repeatedly pushes Ivan to clarify whether the $1M monthly figure is gross merchandise value or Cargamos' actual top-line revenue, pressing through some terminology confusion regarding gross margin percentages.6:24–9:07 · Nathan pushing back 6/10 Deconstructing 28% Gross Margins and Courier Cost Structure Nathan challenges why gross margins are only 28% when standard SaaS margins sit around 85%. Ivan schools Nathan by explaining Cargamos operates real-world logistics infrastructure, requiring significant courier labor and facility lease costs.9:10–11:30 · Nathan pushing back 3/10 Cargamos Founding Story, Early Bootstrapping, and Seed Funding Nathan inquires about the company's founding date, bootstrapping period, and early seed rounds before running into a mid-episode sponsor read.11:31–13:53 · Nathan pushing back 6/10 Latin American Logistics Capital Intensity and Valuation Caps Nathan recaps prior funding tranches and pushes Ivan on why physical infrastructure in Latin America requires heavy capital. Nathan uses standard VC dilution metrics to back into an estimated $30M valuation cap on their recent note.13:53–17:47 · Nathan pushing back 7/10 Series A Capital Goals and Legacy Logistics Competition Nathan drills down into the driver network numbers, performing real-time unit economics to deduce average driver earnings from the $600k monthly courier budget, which prompts Ivan to clarify the broader operational costs included.17:47–19:48 · Nathan pushing back 5/10 Package Volumes, Enterprise Clients, and Last-Mile Product Suite Nathan attempts to estimate package volume at 800,000 units based on per-delivery fees, but Ivan corrects him by detailing that monthly revenue includes comprehensive warehouse fulfillment and logistics services for 20 enterprise clients.19:48–20:59 · Nathan pushing back 1/10 The Famous Five Rapid-Fire Questions with Ivan Ariza Nathan runs through the standard Famous Five rapid-fire questions covering favorite business books, sleep schedules, and family life in a collaborative tone.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 46.6% · guest 53.4%0:00 · Nathan 46.6% · guest 53.4%3:00 · Nathan 38.4% · guest 61.6%3:00 · Nathan 38.4% · guest 61.6%6:00 · Nathan 30.3% · guest 69.7%6:00 · Nathan 30.3% · guest 69.7%9:00 · Nathan 71.2% · guest 28.8%9:00 · Nathan 71.2% · guest 28.8%12:00 · Nathan 25.8% · guest 74.2%12:00 · Nathan 25.8% · guest 74.2%15:00 · Nathan 37.8% · guest 62.2%15:00 · Nathan 37.8% · guest 62.2%18:00 · Nathan 30.8% · guest 69.2%18:00 · Nathan 30.8% · guest 69.2%21:00 · Nathan 98.3% · guest 1.7%21:00 · Nathan 98.3% · guest 1.7%
Sharpest disagreement ▶ 16:25 Ivan rejects Nathan's driver wage math

Ivan emphatically interrupts Nathan's calculation of $150 per driver per month, insisting the expense line encompasses full service partner operations rather than purely individual courier salaries.

Hardest push from Nathan ▶ 7:15 Nathan challenges low gross margin profile

Nathan refuses to accept a 28% margin at face value, explicitly contrasting it with software benchmarks of 80%+ and demanding to know where the 80% cost basis goes.

Biggest teaching moment ▶ 18:06 Ivan clarifies fulfillment revenue mix over raw package count

Ivan explains to Nathan that Cargamos delivers under 100,000 packages rather than the 800,000 Nathan calculated, educating him on their additional warehousing and fulfillment revenue streams.

Nathan holds their own ▶ 13:24 Nathan calculates valuation cap from standard dilution

Nathan demonstrates financial acumen by applying standard 20% seed round dilution norms to Ivan's undisclosed convertible note, accurately estimating a $30M+ cap.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Cargamos Pricing Strategy and $1M Monthly Revenue Milestone 6227 Nathan repeatedly pushes Ivan to clarify whether the $1M monthly figure is gross merchandise value or Cargamos' actual top-line revenue, pressing through some terminology confusion regarding gross margin percentages.
Deconstructing 28% Gross Margins and Courier Cost Structure 6536 Nathan challenges why gross margins are only 28% when standard SaaS margins sit around 85%. Ivan schools Nathan by explaining Cargamos operates real-world logistics infrastructure, requiring significant courier labor and facility lease costs.
Cargamos Founding Story, Early Bootstrapping, and Seed Funding 3113 Nathan inquires about the company's founding date, bootstrapping period, and early seed rounds before running into a mid-episode sponsor read.
Latin American Logistics Capital Intensity and Valuation Caps 7326 Nathan recaps prior funding tranches and pushes Ivan on why physical infrastructure in Latin America requires heavy capital. Nathan uses standard VC dilution metrics to back into an estimated $30M valuation cap on their recent note.
Series A Capital Goals and Legacy Logistics Competition 7437 Nathan drills down into the driver network numbers, performing real-time unit economics to deduce average driver earnings from the $600k monthly courier budget, which prompts Ivan to clarify the broader operational costs included.
Package Volumes, Enterprise Clients, and Last-Mile Product Suite 6525 Nathan attempts to estimate package volume at 800,000 units based on per-delivery fees, but Ivan corrects him by detailing that monthly revenue includes comprehensive warehouse fulfillment and logistics services for 20 enterprise clients.
The Famous Five Rapid-Fire Questions with Ivan Ariza 2111 Nathan runs through the standard Famous Five rapid-fire questions covering favorite business books, sleep schedules, and family life in a collaborative tone.

Statements from this episode (14)

Disclosure
Ariza: Cargamos Pays Landlords Per Package Rather Than Buying Real Estate
“No, we don't buy. We leasing the real estate, but actually we make an approach like we work with their buildings with the landlord. So our approach is when we increase the package that leave the station, we're going to pay to the landlord. So we don't know, pa…”
Ivan Ariza Dec 29, 2021 ▶ 2:13
Assertion Supported
Ariza: Intra-city parcel delivery in Mexico City typically costs $6
“Look, in Mexico, you usually need to pay six dollars to deliver a package from Mexico City to Mexico City.”
Ivan Ariza Dec 29, 2021 ▶ 2:43
Prediction Not checkable as stated
Ariza: Cargamos aims to reach $1.2M in monthly revenue in December 2021
“Yes, we are trying to break that number and we are hoping to do in December one, 1.2 million dollars per month.”
Ivan Ariza Dec 29, 2021 ▶ 4:08
Assertion Not checkable as stated
Ariza: Cargamos brings in $1M monthly revenue with 28% gross margins
“They are paying us right now, one million dollars. If we break in our unit economic, that number, we're going to see that our numbers, it's more or less in the gross margin. We are taking 28%.”
Ivan Ariza Dec 29, 2021 ▶ 6:50
Assertion Not checkable as stated
Ariza: Courier labor accounts for 60% of Cargamos's monthly revenue
“Last month we paid let me Maybe 60% of that number.”
Ivan Ariza Dec 29, 2021 ▶ 8:48
Disclosure
Ariza: Cargamos has raised $12M to $13M to date
“So until now we are raising close to 12, thirteen million dollars.”
Ivan Ariza Dec 29, 2021 ▶ 9:33
Assertion Supported
Ariza: A Single Amazon Fulfillment Center Costs Over $100M
“If you look at Amazon, for example, you're going to find that a single location could cost even more than a hundred billion, a hundred million dollars.”
Ivan Ariza Dec 29, 2021 ▶ 12:04
Disclosure
Ariza: Cargamos raised a $7M note with a $30M+ valuation cap
“Yeah, more or less. We are quite higher than that, but yeah.”
Ivan Ariza Dec 29, 2021 ▶ 13:45
Disclosure
Ariza: Cargamos Targets $20M to $30M for Series A
“Right now we are targeting to raise more than 20, thirty million dollars.”
Ivan Ariza Dec 29, 2021 ▶ 14:37
Assertion Not checkable as stated
Ariza: Cargamos currently employs 105 people
“Our team size today is more than a hundred people. A 105 105 people.”
Ivan Ariza Dec 29, 2021 ▶ 15:08
Assertion Not checkable as stated
Ariza: Engineers account for roughly half of Cargamos's headcount
“And the engineers it's more or less half of the company right now.”
Ivan Ariza Dec 29, 2021 ▶ 15:31
Assertion Not checkable as stated
Ariza: Around 3,000 drivers actively delivered packages for Cargamos last month
“More or less. 30 drivers 3000 drivers.”
Ivan Ariza Dec 29, 2021 ▶ 16:58
Assertion Not checkable as stated
Ariza: Cargamos delivers under 100,000 orders per month
“In the mix we are delivering less than a 100,000 orders right now per month.”
Ivan Ariza Dec 29, 2021 ▶ 18:25
Assertion Not checkable as stated
Ariza: Cargamos works with around 20 e-commerce brands
“Right now, it's more or less 20 brands working with us.”
Ivan Ariza Dec 29, 2021 ▶ 18:47
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