May 2, 2022 · 36m · top-founders

Henry Schuck turned down $40m for 70% when he was 24

Henry Schuck · 22m spoken Nathan Latka · 9m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this live Founderpath keynote, ZoomInfo CEO Henry Schuck and host Nathan Latka unpack the debt financing, disciplined recapitalizations, and aggressive M&A playbooks that scaled a bootstrapped data tool into a multi-billion-dollar publicly traded SaaS powerhouse.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 29.4% of the talking time here. How this is scored →

Nathan as informed peer 4.1 Guest teaching 3.4 Guest disagreement 1.8 Nathan pushing back 2.1
05100:0010:0020:0030:001:13–4:09 · Nathan as informed peer 2/10 ZoomInfo IPO Journey and Video Overview Montage Nathan introduces Henry on stage after showing a video recap of ZoomInfo's pandemic IPO. The tone is warm and conversational as Nathan welcomes the live audience.4:09–6:19 · Nathan as informed peer 3/10 Bootstrapping Origins and Early Org Chart Product Strategy Henry recounts founding DiscoverOrg with credit card debt and turning a college lifestyle business into a professional company. Nathan surveys the audience about founder equity ownership.6:20–11:05 · Nathan as informed peer 5/10 Turning Down a $40M Buyout and Deal Retrading Nathan projects the historical 2012 LOI on screen and actively corrects Henry on the specific $40M payout and 90% dilution terms. Henry explains why he walked away after the firm attempted to retrade the deal.11:08–18:00 · Nathan as informed peer 4/10 Securing Institutional Capital with TA Associates and Debt Henry educates the audience and Nathan on private equity mechanics, levered debt recaps, and pitching lenders in airport conference rooms. Nathan prompts for pre versus post valuations and specific debt partners.18:03–22:18 · Nathan as informed peer 4/10 Sponsor Message: Managing Global Teams with Remote.com Following the sponsor read, Nathan questions Henry about regulatory antitrust scrutiny when acquiring direct competitor Rain King. Henry playfully expresses skepticism about interview confidentiality before detailing the DOJ review.22:19–27:24 · Nathan as informed peer 6/10 Structuring the $800M ZoomInfo Acquisition with Leveraged Debt Nathan presses on the high multiple paid for ZoomInfo and compares it to typical PE buyouts. Henry explains how they structured 1.2 billion dollars in debt and preferred equity to finance the acquisition.27:25–33:34 · Nathan as informed peer 6/10 Pandemic IPO Dynamics, Billings Scrutiny, and Founder Ownership Nathan pushes back against billings as an unreliable metric since uncollected invoices exist. Henry educates Nathan on why public markets scrutinize billings when ARR is undisclosed and how pandemic payment flexibility impacted metrics.33:34–36:38 · Nathan as informed peer 3/10 Scaling Strategy, Strategic CFO Hiring, and Final Founder Wisdom Henry praises Nathan's SaaS depth and gives founders candid advice on hiring strategic CFOs and managing the emotional toll of running a large company. Nathan closes the stage session with audience applause.1:13–4:09 · Guest teaching 1/10 ZoomInfo IPO Journey and Video Overview Montage Nathan introduces Henry on stage after showing a video recap of ZoomInfo's pandemic IPO. The tone is warm and conversational as Nathan welcomes the live audience.4:09–6:19 · Guest teaching 2/10 Bootstrapping Origins and Early Org Chart Product Strategy Henry recounts founding DiscoverOrg with credit card debt and turning a college lifestyle business into a professional company. Nathan surveys the audience about founder equity ownership.6:20–11:05 · Guest teaching 2/10 Turning Down a $40M Buyout and Deal Retrading Nathan projects the historical 2012 LOI on screen and actively corrects Henry on the specific $40M payout and 90% dilution terms. Henry explains why he walked away after the firm attempted to retrade the deal.11:08–18:00 · Guest teaching 5/10 Securing Institutional Capital with TA Associates and Debt Henry educates the audience and Nathan on private equity mechanics, levered debt recaps, and pitching lenders in airport conference rooms. Nathan prompts for pre versus post valuations and specific debt partners.18:03–22:18 · Guest teaching 4/10 Sponsor Message: Managing Global Teams with Remote.com Following the sponsor read, Nathan questions Henry about regulatory antitrust scrutiny when acquiring direct competitor Rain King. Henry playfully expresses skepticism about interview confidentiality before detailing the DOJ review.22:19–27:24 · Guest teaching 4/10 Structuring the $800M ZoomInfo Acquisition with Leveraged Debt Nathan presses on the high multiple paid for ZoomInfo and compares it to typical PE buyouts. Henry explains how they structured 1.2 billion dollars in debt and preferred equity to finance the acquisition.27:25–33:34 · Guest teaching 6/10 Pandemic IPO Dynamics, Billings Scrutiny, and Founder Ownership Nathan pushes back against billings as an unreliable metric since uncollected invoices exist. Henry educates Nathan on why public markets scrutinize billings when ARR is undisclosed and how pandemic payment flexibility impacted metrics.33:34–36:38 · Guest teaching 3/10 Scaling Strategy, Strategic CFO Hiring, and Final Founder Wisdom Henry praises Nathan's SaaS depth and gives founders candid advice on hiring strategic CFOs and managing the emotional toll of running a large company. Nathan closes the stage session with audience applause.1:13–4:09 · Guest disagreement 1/10 ZoomInfo IPO Journey and Video Overview Montage Nathan introduces Henry on stage after showing a video recap of ZoomInfo's pandemic IPO. The tone is warm and conversational as Nathan welcomes the live audience.4:09–6:19 · Guest disagreement 1/10 Bootstrapping Origins and Early Org Chart Product Strategy Henry recounts founding DiscoverOrg with credit card debt and turning a college lifestyle business into a professional company. Nathan surveys the audience about founder equity ownership.6:20–11:05 · Guest disagreement 2/10 Turning Down a $40M Buyout and Deal Retrading Nathan projects the historical 2012 LOI on screen and actively corrects Henry on the specific $40M payout and 90% dilution terms. Henry explains why he walked away after the firm attempted to retrade the deal.11:08–18:00 · Guest disagreement 1/10 Securing Institutional Capital with TA Associates and Debt Henry educates the audience and Nathan on private equity mechanics, levered debt recaps, and pitching lenders in airport conference rooms. Nathan prompts for pre versus post valuations and specific debt partners.18:03–22:18 · Guest disagreement 3/10 Sponsor Message: Managing Global Teams with Remote.com Following the sponsor read, Nathan questions Henry about regulatory antitrust scrutiny when acquiring direct competitor Rain King. Henry playfully expresses skepticism about interview confidentiality before detailing the DOJ review.22:19–27:24 · Guest disagreement 2/10 Structuring the $800M ZoomInfo Acquisition with Leveraged Debt Nathan presses on the high multiple paid for ZoomInfo and compares it to typical PE buyouts. Henry explains how they structured 1.2 billion dollars in debt and preferred equity to finance the acquisition.27:25–33:34 · Guest disagreement 3/10 Pandemic IPO Dynamics, Billings Scrutiny, and Founder Ownership Nathan pushes back against billings as an unreliable metric since uncollected invoices exist. Henry educates Nathan on why public markets scrutinize billings when ARR is undisclosed and how pandemic payment flexibility impacted metrics.33:34–36:38 · Guest disagreement 1/10 Scaling Strategy, Strategic CFO Hiring, and Final Founder Wisdom Henry praises Nathan's SaaS depth and gives founders candid advice on hiring strategic CFOs and managing the emotional toll of running a large company. Nathan closes the stage session with audience applause.1:13–4:09 · Nathan pushing back 1/10 ZoomInfo IPO Journey and Video Overview Montage Nathan introduces Henry on stage after showing a video recap of ZoomInfo's pandemic IPO. The tone is warm and conversational as Nathan welcomes the live audience.4:09–6:19 · Nathan pushing back 1/10 Bootstrapping Origins and Early Org Chart Product Strategy Henry recounts founding DiscoverOrg with credit card debt and turning a college lifestyle business into a professional company. Nathan surveys the audience about founder equity ownership.6:20–11:05 · Nathan pushing back 3/10 Turning Down a $40M Buyout and Deal Retrading Nathan projects the historical 2012 LOI on screen and actively corrects Henry on the specific $40M payout and 90% dilution terms. Henry explains why he walked away after the firm attempted to retrade the deal.11:08–18:00 · Nathan pushing back 2/10 Securing Institutional Capital with TA Associates and Debt Henry educates the audience and Nathan on private equity mechanics, levered debt recaps, and pitching lenders in airport conference rooms. Nathan prompts for pre versus post valuations and specific debt partners.18:03–22:18 · Nathan pushing back 2/10 Sponsor Message: Managing Global Teams with Remote.com Following the sponsor read, Nathan questions Henry about regulatory antitrust scrutiny when acquiring direct competitor Rain King. Henry playfully expresses skepticism about interview confidentiality before detailing the DOJ review.22:19–27:24 · Nathan pushing back 3/10 Structuring the $800M ZoomInfo Acquisition with Leveraged Debt Nathan presses on the high multiple paid for ZoomInfo and compares it to typical PE buyouts. Henry explains how they structured 1.2 billion dollars in debt and preferred equity to finance the acquisition.27:25–33:34 · Nathan pushing back 4/10 Pandemic IPO Dynamics, Billings Scrutiny, and Founder Ownership Nathan pushes back against billings as an unreliable metric since uncollected invoices exist. Henry educates Nathan on why public markets scrutinize billings when ARR is undisclosed and how pandemic payment flexibility impacted metrics.33:34–36:38 · Nathan pushing back 1/10 Scaling Strategy, Strategic CFO Hiring, and Final Founder Wisdom Henry praises Nathan's SaaS depth and gives founders candid advice on hiring strategic CFOs and managing the emotional toll of running a large company. Nathan closes the stage session with audience applause.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 67.6% · guest 32.4%0:00 · Nathan 67.6% · guest 32.4%3:00 · Nathan 63.2% · guest 36.8%3:00 · Nathan 63.2% · guest 36.8%6:00 · Nathan 31.9% · guest 68.1%6:00 · Nathan 31.9% · guest 68.1%9:00 · Nathan 17.5% · guest 82.5%9:00 · Nathan 17.5% · guest 82.5%12:00 · Nathan 15.4% · guest 84.6%12:00 · Nathan 15.4% · guest 84.6%15:00 · Nathan 1.6% · guest 98.4%15:00 · Nathan 1.6% · guest 98.4%18:00 · Nathan 72.4% · guest 27.6%18:00 · Nathan 72.4% · guest 27.6%21:00 · Nathan 12.8% · guest 87.2%21:00 · Nathan 12.8% · guest 87.2%24:00 · Nathan 16.9% · guest 83.1%24:00 · Nathan 16.9% · guest 83.1%27:00 · Nathan 11.5% · guest 88.5%27:00 · Nathan 11.5% · guest 88.5%30:00 · Nathan 26.7% · guest 73.3%30:00 · Nathan 26.7% · guest 73.3%33:00 · Nathan 26.3% · guest 73.7%33:00 · Nathan 26.3% · guest 73.7%36:00 · Nathan 5.2% · guest 94.8%36:00 · Nathan 5.2% · guest 94.8%
Sharpest disagreement ▶ 10:30 Henry rejects predatory PE retrading tactics

Henry forcefully recounts walking away from an insulting revised offer, dismissing the private equity firm's claims that they could teach him how to scale.

Hardest push from Nathan ▶ 29:01 Nathan challenges the reliability of billings

Nathan interrupts and asks the audience to raise hands, arguing that uncollected invoices make billings an unreliable proxy for real revenue.

Biggest teaching moment ▶ 29:25 Henry explains public market billings mechanics

Henry explains why public analysts rely on billings as a leading indicator when ARR is withheld and how shifting to quarterly terms during COVID distorted earnings.

Nathan holds their own ▶ 7:44 Nathan corrects Henry on the historical LOI terms

Nathan demonstrates command of the source documents by pointing out the exact clause on the projected slide that Henry misremembered.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
ZoomInfo IPO Journey and Video Overview Montage 2111 Nathan introduces Henry on stage after showing a video recap of ZoomInfo's pandemic IPO. The tone is warm and conversational as Nathan welcomes the live audience.
Bootstrapping Origins and Early Org Chart Product Strategy 3211 Henry recounts founding DiscoverOrg with credit card debt and turning a college lifestyle business into a professional company. Nathan surveys the audience about founder equity ownership.
Turning Down a $40M Buyout and Deal Retrading 5223 Nathan projects the historical 2012 LOI on screen and actively corrects Henry on the specific $40M payout and 90% dilution terms. Henry explains why he walked away after the firm attempted to retrade the deal.
Securing Institutional Capital with TA Associates and Debt 4512 Henry educates the audience and Nathan on private equity mechanics, levered debt recaps, and pitching lenders in airport conference rooms. Nathan prompts for pre versus post valuations and specific debt partners.
Sponsor Message: Managing Global Teams with Remote.com 4432 Following the sponsor read, Nathan questions Henry about regulatory antitrust scrutiny when acquiring direct competitor Rain King. Henry playfully expresses skepticism about interview confidentiality before detailing the DOJ review.
Structuring the $800M ZoomInfo Acquisition with Leveraged Debt 6423 Nathan presses on the high multiple paid for ZoomInfo and compares it to typical PE buyouts. Henry explains how they structured 1.2 billion dollars in debt and preferred equity to finance the acquisition.
Pandemic IPO Dynamics, Billings Scrutiny, and Founder Ownership 6634 Nathan pushes back against billings as an unreliable metric since uncollected invoices exist. Henry educates Nathan on why public markets scrutinize billings when ARR is undisclosed and how pandemic payment flexibility impacted metrics.
Scaling Strategy, Strategic CFO Hiring, and Final Founder Wisdom 3311 Henry praises Nathan's SaaS depth and gives founders candid advice on hiring strategic CFOs and managing the emotional toll of running a large company. Nathan closes the stage session with audience applause.

Statements from this episode (19)

Disclosure
ZoomInfo was initially funded using $50,000 in Chase credit card debt
“I was actually, like, a 150,000 dollars in debt. You can't tell by my smile in this picture, but I was a 150,000 dollars in debt if you count law school, undergrad, and then when we started the business, I put 25,000 dollars on my credit card, and my co-founde…”
Henry Schuck May 2, 2022 ▶ 4:41
Assertion Not checkable as stated
DiscoverOrg replicated a college data business that reached $5M in revenue
“I had worked for a similar company when I was in college, and we grew the company from about 300,000 dollars in revenue as a lifestyle business to five million in revenue. At five million in revenue, it was like 4.8 million dollars in EBITDA, and so there wasn…”
Henry Schuck May 2, 2022 ▶ 5:16
Assertion Not checkable as stated
DiscoverOrg had $20M in revenue and $10M profit around 2012 buyout offer
“Revenue was it was probably twenty million and it was like ten million dollars of profitability.”
Henry Schuck May 2, 2022 ▶ 7:08
Assertion Not checkable as stated
Prospective 2012 buyers cut DiscoverOrg's acquisition offer in half after diligence
“These guys retraded me right at the end. They said, oh, come down to San Francisco, have lunch with us. So I came down to San Francisco, and they were like, yeah, you know, there's some things in diligence we didn't like, and so we're gonna cut the deal in hal…”
Henry Schuck May 2, 2022 ▶ 10:24
Disclosure
TA Associates bought 50% of DiscoverOrg at a $275M valuation in 2014
“They built sort of the marketing material, started talking to private equity firms, and then we brought in our first institutional capital, a firm called TA Associates, who bought 50% of the business at a two hundred and seventy five million dollar valuation.”
Henry Schuck May 2, 2022 ▶ 11:42
Assertion Supported
DiscoverOrg generated $35M in revenue with 50% EBITDA margins in 2014
“So at this site, at that point, the company's thirty-five million dollars of revenue, it's growing 60%, and it has 50% EBITDA margins.”
Henry Schuck May 2, 2022 ▶ 12:19
Insight
How private equity firms juice buyout fund returns using company debt
“When private equity firms do a deal like that, they can increase their return if they fund a part of the deal with debt. So instead of it all being equity that shares in the upside, they do a portion of it in equity And then they do the rest of it in debt that…”
Henry Schuck May 2, 2022 ▶ 12:32
Assertion Supported
DiscoverOrg received a $2B buyout offer four years after TA's investment
“So TA made this invest investment at two hundred and seventy five million dollars, and now we're four years into the future. This offers for 1.5 billion. We ended up taking an offer at two billion, which TA ended up selling a portion of what they owned and the…”
Henry Schuck May 2, 2022 ▶ 14:26
Disclosure
Henry Schuck and his co-founder put 40% of equity into employee pool
“When he left he agreed to put 25% of his ownership, and I put 15% of my ownership into a pot that we set up for employees.”
Henry Schuck May 2, 2022 ▶ 15:03
Disclosure
Henry Schuck sold 33% of his stake during DiscoverOrg's 2018 secondary
“I sold 33% of what I owned.”
Henry Schuck May 2, 2022 ▶ 16:07
Assertion Not checkable as stated
DiscoverOrg expanded RainKing's profit from $10M to $35M in three months
“We made this acquisition of a company that was doing forty million dollars in revenue and ten million dollars of profitability. We acquired the business, and then three months later, it was doing forty-five million and thirty-five million dollars of profitabil…”
Henry Schuck May 2, 2022 ▶ 19:42
Assertion Not publicly verifiable
The DOJ held RainKing's antitrust review to the final decision deadline
“When we made the acquisition of Rain King, we actually, you have to get antitrust approval. And so we went, and the regular, the regulators didn't love the ranking acquisition because they felt very similar, two very similar companies, and so we actually went …”
Henry Schuck May 2, 2022 ▶ 21:23
Disclosure
Passing on ZoomInfo at $240M was right because the company wasn't ready
“A year earlier, I had an opportunity to buy Zoom Info for two hundred and forty million dollars and I passed. And that might feel like a bad decision. Like, oh, that was dumb. He had to pay eight hundred million dollars one year later. It wasn't a bad decision…”
Henry Schuck May 2, 2022 ▶ 25:44
Insight
Acquiring a PE-backed company early requires paying their future return upfront
“A private equity firm came in at two hundred and forty million dollars that year before, and they're happy to hold the investment for four to five years because that's the hold period they had. I had to come in a year into that hold And pay them for what they …”
Henry Schuck May 2, 2022 ▶ 26:06
Disclosure
Board pushed for ZoomInfo IPO three months after closing the acquisition
“Three months into the acquisition, the board went, hey, maybe you should IPO. And I went like, well, I'm kind of putting two companies together right now, and so I don't know how I'm gonna find time to set up for IPO, but They didn't care. So we started the pa…”
Henry Schuck May 2, 2022 ▶ 27:04
Disclosure
ZoomInfo does not disclose Annual Recurring Revenue to public investors
“We don't release an ARR number. We don't tell investors what the, ah, the ARR number is. And instead we just tell them the revenue number.”
Henry Schuck May 2, 2022 ▶ 29:30
Insight
A first-day IPO stock pop is not a sign of bad pricing
“Yeah, there's gonna, you're gonna read articles that say, like, oh, the pop on day one, like, that just means you, like, did a bad job of pricing your IPO. It's not really true. Like, we had the best advisors, the best people around the table on this. You don'…”
Henry Schuck May 2, 2022 ▶ 32:14
Insight
Founders reaching $10M ARR should hire an experienced CFO strategist
“One, if you get to like, ten million dollars of ARR, you don't have a great CFO, you should probably get yourself a great CFO... The great CFOs are business strategists, and they help you understand the rhythm of the business. They help you see where to invest…”
Henry Schuck May 2, 2022 ▶ 33:41
Insight
Henry Schuck: Being a scaling public tech CEO is not fun
“Someone asked me the other day if I'm having fun. I'm not, like, by the way. The job is just too hard. It is just too hard. There are too many moving pieces. It is not fun. I am fulfilled. I am challenged. I would never do, I had, there's nothing else I would …”
Henry Schuck May 2, 2022 ▶ 35:59
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