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Oct 25, 2022 · 19m · top-founders

How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year

Vladimir Blagojević · 16m spoken Nathan Latka · 51s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Vladimir Blagojević of FullFunnel.io presents an organic Account-Based Marketing framework for leveraging LinkedIn content, ecosystem partnerships, and engagement-triggered outreach to close five- and six-figure enterprise deals without paid advertising.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 4.9% of the talking time here. How this is scored →

Nathan as informed peer 0.0 Guest teaching 0.0 Guest disagreement 0.0 Nathan pushing back 0.0
05100:0010:000:00–2:45 · Nathan as informed peer 0/10 Nathan Latka Introduces Founder 500 Presentation Recording Nathan introduces the Founder 500 conference recording and his database before Vladimir opens his presentation on generating five-figure inbound opportunities. The segment consists of an introductory promo and initial stage setup with no dialogue exchange.2:47–5:34 · Nathan as informed peer 0/10 The Account-Based Marketing LinkedIn Framework Vladimir presents his account-based marketing framework on LinkedIn, demonstrating how targeting buying committees rather than isolated decision-makers generated $2M in pipeline from 11 accounts. As a solo presentation monologue, host-side scores remain at zero.5:34–9:48 · Nathan as informed peer 0/10 Expected Outcomes: Views, Dark Social, and Inbound Pipeline Vladimir outlines the timeline of expected outcomes, detailing top-of-funnel views, internal dark social sharing on Slack, and the typical two-quarter lag before inbound revenue ramps up. This segment is entirely solo instructional delivery.9:48–13:53 · Nathan as informed peer 0/10 Leveraging Influencers and Media for Authority and High-Value Referrals Vladimir discusses expanding reach by building relationships with niche media hosts, industry influencers, and co-marketing partner brands for referrals. The section proceeds as a structured conference lecture.13:53–16:07 · Nathan as informed peer 0/10 Rapid Content Creation Framework and Proven Post Archetypes Vladimir breaks down his 20-minute daily content production framework, highlighting buyer research and specific post archetypes like the villain post. He delivers the framework directly to the audience without interaction.16:08–17:39 · Nathan as informed peer 0/10 Engagement-Based Outreach and Non-Pushy Conversation Starters Vladimir concludes with engagement-based outreach messaging scripts and weekly discipline pillars that maintain consistent response rates without cold pitching. The segment wraps up his keynote presentation.0:00–2:45 · Guest teaching 0/10 Nathan Latka Introduces Founder 500 Presentation Recording Nathan introduces the Founder 500 conference recording and his database before Vladimir opens his presentation on generating five-figure inbound opportunities. The segment consists of an introductory promo and initial stage setup with no dialogue exchange.2:47–5:34 · Guest teaching 0/10 The Account-Based Marketing LinkedIn Framework Vladimir presents his account-based marketing framework on LinkedIn, demonstrating how targeting buying committees rather than isolated decision-makers generated $2M in pipeline from 11 accounts. As a solo presentation monologue, host-side scores remain at zero.5:34–9:48 · Guest teaching 0/10 Expected Outcomes: Views, Dark Social, and Inbound Pipeline Vladimir outlines the timeline of expected outcomes, detailing top-of-funnel views, internal dark social sharing on Slack, and the typical two-quarter lag before inbound revenue ramps up. This segment is entirely solo instructional delivery.9:48–13:53 · Guest teaching 0/10 Leveraging Influencers and Media for Authority and High-Value Referrals Vladimir discusses expanding reach by building relationships with niche media hosts, industry influencers, and co-marketing partner brands for referrals. The section proceeds as a structured conference lecture.13:53–16:07 · Guest teaching 0/10 Rapid Content Creation Framework and Proven Post Archetypes Vladimir breaks down his 20-minute daily content production framework, highlighting buyer research and specific post archetypes like the villain post. He delivers the framework directly to the audience without interaction.16:08–17:39 · Guest teaching 0/10 Engagement-Based Outreach and Non-Pushy Conversation Starters Vladimir concludes with engagement-based outreach messaging scripts and weekly discipline pillars that maintain consistent response rates without cold pitching. The segment wraps up his keynote presentation.0:00–2:45 · Guest disagreement 0/10 Nathan Latka Introduces Founder 500 Presentation Recording Nathan introduces the Founder 500 conference recording and his database before Vladimir opens his presentation on generating five-figure inbound opportunities. The segment consists of an introductory promo and initial stage setup with no dialogue exchange.2:47–5:34 · Guest disagreement 0/10 The Account-Based Marketing LinkedIn Framework Vladimir presents his account-based marketing framework on LinkedIn, demonstrating how targeting buying committees rather than isolated decision-makers generated $2M in pipeline from 11 accounts. As a solo presentation monologue, host-side scores remain at zero.5:34–9:48 · Guest disagreement 0/10 Expected Outcomes: Views, Dark Social, and Inbound Pipeline Vladimir outlines the timeline of expected outcomes, detailing top-of-funnel views, internal dark social sharing on Slack, and the typical two-quarter lag before inbound revenue ramps up. This segment is entirely solo instructional delivery.9:48–13:53 · Guest disagreement 0/10 Leveraging Influencers and Media for Authority and High-Value Referrals Vladimir discusses expanding reach by building relationships with niche media hosts, industry influencers, and co-marketing partner brands for referrals. The section proceeds as a structured conference lecture.13:53–16:07 · Guest disagreement 0/10 Rapid Content Creation Framework and Proven Post Archetypes Vladimir breaks down his 20-minute daily content production framework, highlighting buyer research and specific post archetypes like the villain post. He delivers the framework directly to the audience without interaction.16:08–17:39 · Guest disagreement 0/10 Engagement-Based Outreach and Non-Pushy Conversation Starters Vladimir concludes with engagement-based outreach messaging scripts and weekly discipline pillars that maintain consistent response rates without cold pitching. The segment wraps up his keynote presentation.0:00–2:45 · Nathan pushing back 0/10 Nathan Latka Introduces Founder 500 Presentation Recording Nathan introduces the Founder 500 conference recording and his database before Vladimir opens his presentation on generating five-figure inbound opportunities. The segment consists of an introductory promo and initial stage setup with no dialogue exchange.2:47–5:34 · Nathan pushing back 0/10 The Account-Based Marketing LinkedIn Framework Vladimir presents his account-based marketing framework on LinkedIn, demonstrating how targeting buying committees rather than isolated decision-makers generated $2M in pipeline from 11 accounts. As a solo presentation monologue, host-side scores remain at zero.5:34–9:48 · Nathan pushing back 0/10 Expected Outcomes: Views, Dark Social, and Inbound Pipeline Vladimir outlines the timeline of expected outcomes, detailing top-of-funnel views, internal dark social sharing on Slack, and the typical two-quarter lag before inbound revenue ramps up. This segment is entirely solo instructional delivery.9:48–13:53 · Nathan pushing back 0/10 Leveraging Influencers and Media for Authority and High-Value Referrals Vladimir discusses expanding reach by building relationships with niche media hosts, industry influencers, and co-marketing partner brands for referrals. The section proceeds as a structured conference lecture.13:53–16:07 · Nathan pushing back 0/10 Rapid Content Creation Framework and Proven Post Archetypes Vladimir breaks down his 20-minute daily content production framework, highlighting buyer research and specific post archetypes like the villain post. He delivers the framework directly to the audience without interaction.16:08–17:39 · Nathan pushing back 0/10 Engagement-Based Outreach and Non-Pushy Conversation Starters Vladimir concludes with engagement-based outreach messaging scripts and weekly discipline pillars that maintain consistent response rates without cold pitching. The segment wraps up his keynote presentation.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 31.9% · guest 68.1%0:00 · Nathan 31.9% · guest 68.1%3:00 · Nathan 0% · guest 100%3:00 · Nathan 0% · guest 100%6:00 · Nathan 0% · guest 100%6:00 · Nathan 0% · guest 100%9:00 · Nathan 0% · guest 100%9:00 · Nathan 0% · guest 100%12:00 · Nathan 0% · guest 100%12:00 · Nathan 0% · guest 100%15:00 · Nathan 0% · guest 100%15:00 · Nathan 0% · guest 100%18:00 · Nathan 0% · guest 100%18:00 · Nathan 0% · guest 100%
Sharpest disagreement ▶ 15:10 Challenging industry norms via villain posts

Vladimir advocates for creating content that deliberately challenges conventional industry playbooks to position oneself as a thought leader.

 Hardest push from Nathan ▶ 0:10 Requiring real revenue artifacts from founders

Nathan establishes strict presentation standards by noting that every speaker was required to show verifiable revenue graphs and artifacts.

 Biggest teaching moment ▶ 6:12 Unpacking dark social and multi-stakeholder sharing

Vladimir educates the audience on how deals are influenced invisibly when individual champions share LinkedIn content internally across company Slack channels.

 Nathan holds their own ▶ 0:28 Showcasing GetLatka's SaaS metric filtering tools

Nathan demonstrates platform authority by explaining how users can filter thousands of founder interviews by revenue, CAC, churn, and valuation.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Nathan Latka Introduces Founder 500 Presentation Recording 0000 Nathan introduces the Founder 500 conference recording and his database before Vladimir opens his presentation on generating five-figure inbound opportunities. The segment consists of an introductory promo and initial stage setup with no dialogue exchange.
The Account-Based Marketing LinkedIn Framework 0000 Vladimir presents his account-based marketing framework on LinkedIn, demonstrating how targeting buying committees rather than isolated decision-makers generated $2M in pipeline from 11 accounts. As a solo presentation monologue, host-side scores remain at zero.
Expected Outcomes: Views, Dark Social, and Inbound Pipeline 0000 Vladimir outlines the timeline of expected outcomes, detailing top-of-funnel views, internal dark social sharing on Slack, and the typical two-quarter lag before inbound revenue ramps up. This segment is entirely solo instructional delivery.
Leveraging Influencers and Media for Authority and High-Value Referrals 0000 Vladimir discusses expanding reach by building relationships with niche media hosts, industry influencers, and co-marketing partner brands for referrals. The section proceeds as a structured conference lecture.
Rapid Content Creation Framework and Proven Post Archetypes 0000 Vladimir breaks down his 20-minute daily content production framework, highlighting buyer research and specific post archetypes like the villain post. He delivers the framework directly to the audience without interaction.
Engagement-Based Outreach and Non-Pushy Conversation Starters 0000 Vladimir concludes with engagement-based outreach messaging scripts and weekly discipline pillars that maintain consistent response rates without cold pitching. The segment wraps up his keynote presentation.

Statements from this episode (8)

Disclosure
FullFunnel.io reached $250K revenue in year one, targets $500K
“So we are an early stage started with two people last year. I did a quarter million. We are going to the half million this year.”
Vladimir Blagojević Oct 25, 2022 ▶ 2:10
Insight
Blagojević: Account-based marketing should convert 20% of target accounts
“And usually the idea is that from your target list, you should be able to generate opportunities with at least 20% of your target accounts.”
Vladimir Blagojević Oct 25, 2022 ▶ 2:31
Insight
Blagojević: Inbound LinkedIn leads take two quarters of consistency to materialize
“The third type of results is inbound, you know, requests, and this starts to happen usually. Let's say after two quarters of being consistent, it's not something that happens quickly.”
Vladimir Blagojević Oct 25, 2022 ▶ 7:20
Insight
Blagojević: Content engagement is the best trigger for B2B sales outreach
“And the best trigger you have is actually people engaging with your content. So people engaging with the content that you're sharing is probably the best trigger.”
Vladimir Blagojević Oct 25, 2022 ▶ 9:06
Assertion Not checkable as stated
FullFunnel drove over 5,000 signups for its virtual summit
“Last March, we did a summit, a virtual summit, more than 5000 people subscribed.”
Vladimir Blagojević Oct 25, 2022 ▶ 10:38
Insight
Blagojević: 'Villain posts' challenging industry norms drive strong LinkedIn engagement
“One of the post types, so just to continue this example is the so-called villain post. So where you're kind of like challenging the status quo in the industry, you're positioning yourself as a thought leader because you're like, you're on the mission to help i…”
Vladimir Blagojević Oct 25, 2022 ▶ 15:23
Insight
Blagojević: Daily LinkedIn content creation should take under 20 minutes
“But it's actually shouldn't take you after some practice longer than 20 minutes to create a good post every day.”
Vladimir Blagojević Oct 25, 2022 ▶ 16:00
Assertion Not checkable as stated
Blagojević: Engagement-based LinkedIn outreach yields 40% to 80% response rates
“This is just some examples you see, like acceptance rate, a minimum of 60%, some of them Close to 90 and response rate. Yeah. Anywhere from 40 to 80%, which is amazing, which is like, usually if you're just reaching out cold, the numbers are much, much worse.”
Vladimir Blagojević Oct 25, 2022 ▶ 16:29
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