May 27, 2026 · 21m · top-founders
$28M Series A at $100M Val: The Pest Control SaaS Nobody Saw Coming
gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
In this interview, PestShare co-founder Justin Clements and host Nathan Latka discuss how the vertical SaaS startup scaled to 300,000 residential doors, doubled ARR year-over-year past $10 million, and secured a $28 million Series A at a $100 million valuation.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 34.1% of the talking time here. How this is scored →
speaking balance: gold is Nathan, purple is the guest (3 minute bins)
Justin rejects Latka's premise that customers should cancel when no pests are visible, explaining that the absence of pests is proof the preventative system is working.
Hardest push from Nathan ▶ 11:52 Demanding the valuation number after deflectionLatka refuses to let Justin off the hook with a long explanation of contracted ARR versus live ARR, directly pointing out that he provided the buildup without revealing the final valuation.
Biggest teaching moment ▶ 10:06 Explaining contracted ARR conversion mechanicsJustin educates Latka on why SaaS embedded in real estate leases experiences onboarding lag, requiring customer success to convert contracted ARR to live ARR across renewal cycles.
Nathan holds their own ▶ 14:41 Reciting lead investor fund dataLatka demonstrates specialized market knowledge by citing Integrity Growth Partners' exact fund size and their hyper-concentrated investment approach of backing single-digit portfolio companies.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Nathan as informed peer | Guest teaching | Guest disagreement | Nathan pushing back | Why |
|---|---|---|---|---|---|---|
| From D1 Football Safety to B2B SaaS Entrepreneur | 5 | 4 | 1 | 2 | Latka opens with an easygoing exploration of Justin's athletic background before steering into product mechanics and go-to-market workflows. Justin provides an in-depth walkthrough of how their resident-facing triage software integrates into property management systems. The dynamic is highly cooperative and informative with zero friction. | |
| Scaling to Two Thousand Logos and Three Hundred Thousand Doors | 6 | 3 | 1 | 3 | Latka drills down into specific operating metrics, clarifying the difference between logos and doors under management while estimating unit pricing. Justin readily shares their 2,000 logo and 300k door milestones alongside the $5 to $29 pricing tiers. The exchange is methodical and collaborative. | |
| Founderpath Capital Deployment and SaaS Founder Pitch | 7 | 5 | 2 | 5 | Latka introduces a sharp theoretical challenge about product churn, asking why clients wouldn't cancel once pest issues are resolved. Justin counters by framing the software as preventative maintenance rather than one-off remediation, which Latka categorizes as a classic vitamin versus painkiller sale. | |
| Converting Contracted ARR to Achieve One Hundred Million Valuation | 8 | 6 | 2 | 6 | Latka pushes for the Series A valuation figure, prompting Justin to explain the complex gap between contracted ARR and live ARR during property onboarding cycles. Latka validates the financial terminology and presses again until Justin confirms the $100M valuation mark. | |
| Securing Series A Lead Partner Integrity Growth Partners | 8 | 3 | 1 | 4 | Latka displays deep venture market knowledge by citing Integrity Growth Partners' fund size and concentrated bet strategy. Justin agrees and elaborates on why private equity operational discipline mattered more to them than traditional venture capital. | |
| Optimizing Gross Margins and Financial Modeling with Private Equity | 7 | 4 | 2 | 5 | Latka investigates the mechanics of secondary capital and challenges Justin on prior capitalization history after assuming the company was entirely bootstrapped. Justin clarifies their previous seed and bridge rounds while explaining how the secondary allocation originated from investor appetite. |