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unit economics

3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Jul 10, 2017 by Stu Sjouwerman · across every show →

Everything said about unit economics, oldest first

Jul 10, 2017 bullish
Assertion Not checkable as stated
KnowBe4 makes $2,000 upfront on day one of every new sale
“The CAC is 2600 bucks, the ASP is 4600 bucks, so we make two grand on every sale right at day one.”
Stu Sjouwerman Jul 10, 2017 ▶ 12:05 716: Putin is Making This Man $50 Million Per Year
Jul 10, 2021 negative
Disclosure
ScholarshipOwl scaled before nailing unit economics and spent 2020 fixing it
“The thing is that one of the big mistakes we've done in the history of the company is basically we started scaling before we fully nailed our unit economics. And in a way we kind of woke up too late for that. And we dedicated 20 20 into fixing that.”
David Dabachnikov Jul 10, 2021 ▶ 13:37 ScholarshipOwl Breaks $4m Revenue Helping 15k Students Get Loans
Dec 17, 2024
Insight
Startups should calculate unit economics after 10 customers or $1M ARR
“Is it logical to calculate unit economics? The answer is no, not really at that point. But once you get past 10, 15 paying customers, you're approaching a million in recurring revenue, then it does become useful and important to calculate them.”
Sam Jacobs Dec 17, 2024 ▶ 16:35 Pavilion Breaks $10m Revenue using New Growth Playbook, CEO Sam Jacobs
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