Under Armour

10 statements across 3 episodes · 2 bullish · 0 bearish · 4 people on the record · first statement Jun 6, 2016 by Robin Thurston · said 32 times in 8 episodes since 2016 · across every show →

Mentions by year

brought up most by Robin Thurston (14), Nathan Latka (10), Jason Greenspan (4), Nicolas Dessaigne (1), Luke Beatty (1), Brian Schiff (1), Brendan Candon (1)

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Everything said about Under Armour, oldest first

Jun 6, 2016 neutral
Assertion Not publicly verifiable
MapMyFitness generated $17M in trailing revenue when acquired by Under Armour
“We had an advertising business when Under Armour bought us, I think it's public. We were about seventeen million in revenue.”
Robin Thurston Jun 6, 2016 ▶ 6:38 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016
Assertion Not checkable as stated
Under Armour announced its MapMyFitness acquisition under three months after initial contact
“We literally, day, day Kevin called me to basically the public announcement, which was not the actual close date, but the public announcement for a public company is a very important date. It was less than three months.”
Robin Thurston Jun 6, 2016 ▶ 12:34 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016
Assertion Not checkable as stated
MapMyFitness had 103 employees before being acquired by Under Armour
“We were a 103 employees.”
Robin Thurston Jun 6, 2016 ▶ 12:58 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016 neutral
Assertion Not publicly verifiable
MapMyFitness generated $5M in SaaS API licensing revenue before exiting
“So we also had a SaaS business when Under Armour bought us that was, you know, it was significant. It was, you know, five plus million dollars in SaaS revenue that we had built off the top of the platform.”
Robin Thurston Jun 6, 2016 ▶ 6:23 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016 neutral
Assertion Not checkable as stated
Under Armour ignored MapMyFitness revenue, buying it purely for the user community
“It wasn't, they didn't even care about the revenue. Under Armour was like, we don't really care about any of those businesses. Like, we want to build a community. We have a vision around health and fitness.”
Robin Thurston Jun 6, 2016 ▶ 6:58 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016 positive
Assertion Supported
MapMyFitness reached 20 million users before its Under Armour exit
“So, you know, he created a little company called Map My Fitness, ok, grew it to over twenty million, ok, twenty million users, and then exited to Under Armour, where he now serves as Senior Vice President.”
Nathan Latka Jun 6, 2016 ▶ 1:27 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016 neutral
Assertion Not checkable as stated
Under Armour had only 20 software engineers total in 2013
“Under Armour was, you know, what Kevin will say is that they were in this moment where, like, they only had about 20 engineers in the entire company. Most of them were e-commerce because they had a fairly, you know, fairly large e-commerce business in 13.”
Robin Thurston Jun 6, 2016 ▶ 11:00 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Jun 6, 2016
Assertion Not checkable as stated
Under Armour CEO Kevin Plank initiated acquisition talks as an active user
“Kevin Plank called me in the middle of the whole thing. He called me. He was a user of map my run using it three days a week. And he basically originally just called, he was like, what are you doing with the business?”
Robin Thurston Jun 6, 2016 ▶ 9:29 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston
Nov 3, 2019
Disclosure
Dessaigne: Algolia powers search for Medium, Twitch, and Under Armour
“We basically help developers of website apps like Medium, Twitch, Under Armour, and many users, and power their internal search. So if you search on any of these companies you basically, you are basically using us behind the scene.”
Nicolas Dessaigne Nov 3, 2019 ▶ 1:16 1562 Why $40m ARR Algolia CEO Believe Developers Should Do 1 Day of Support Per Month
Apr 22, 2026 positive
Assertion Supported
Schiff: Flip Serves Under Armour, Tory Burch, and ABG
“That sort of led the surge where we're now, you know, working with brands the size of Under Armour and Tory Burch and the Authentic Brands Group.”
Brian Schiff Apr 22, 2026 ▶ 14:53 Flip Reaches $12M ARR with AI Voice Support for 250 Brands
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