Tom Gerace
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 22, 2018 by Tom Gerace · across every show →
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Sep 22, 2018 negative
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”