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Tanner Larsson

6 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 17, 2016 by Tanner Larsson · across every show →

On the record as a speaker too: Tanner Larsson's record, appearances and statements → this page counts the times other people say the name.

Everything said about Tanner Larsson, oldest first

Nov 17, 2016
Disclosure
TrueGunner drives all traffic through sales funnels rather than storefronts
“We have the storefront simply for presence and credibility, but we drive all of our traffic through funnels.”
Tanner Larsson Nov 17, 2016 ▶ 11:29 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner spends roughly $13 per front-end customer acquisition
“So we spend about 13 dollars per acquisition on the front end through our funnel.”
Tanner Larsson Nov 17, 2016 ▶ 12:43 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Disclosure
Larsson self-funded 99% of TrueGunner's M600 flashlight product line
“Actually, 99% of it came from me”
Tanner Larsson Nov 17, 2016 ▶ 9:50 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
Larsson generated $50,000 to $100,000 monthly as an early eBay PowerSeller
“I was a platinum power seller, so we were doing between, you know, 50,000 and a 100,000 dollars a month back in, back then”
Tanner Larsson Nov 17, 2016 ▶ 2:31 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Disclosure
TrueGunner acquires customers using a $9 to $19 pocket pen light
“We do a lot of free plus shipping offers on the front end or discounted offers. So we have a pen light flashlight that That is a, like the one you stick in your pocket and that gets them in the door at around a, either a nine to 19 dollar price point. And then…”
Tanner Larsson Nov 17, 2016 ▶ 5:35 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
Larsson's two flagship e-commerce brands generated $6.5M over 12 months
“The two big brands, one's a kitchen brand and one is a second amendment pro gun type brand. That one has those two together have done Right around six and a half million and over the last 12 months.”
Tanner Larsson Nov 17, 2016 ▶ 3:21 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
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