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Stefan Smulders

12 statements across 3 episodes · 6 bullish · 0 bearish · 2 people on the record · first statement Apr 20, 2021 by Stefan Smulders · said 8 times in 4 episodes since 2022 · across every show →

On the record as a speaker too: Stefan Smulders's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Alex Theuma (3), Nathan Latka (1)

tap a year for its mentions
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2023 5 mentions in 3 episodes 2 per episode
2022 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Stefan Smulders, oldest first

Apr 20, 2021 positive
Disclosure
Smulders built Expandi entirely bootstrapped without raising outside venture capital
“No, it's all bootstrapped.”
Stefan Smulders Apr 20, 2021 ▶ 9:49 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Disclosure
Expandi gives all employees quarterly bonuses and 10% raises for hitting goals
“What we do is that we have a quarter bonus. It's along all the company. So we will give everybody 500 net per quarter. If we reach reach the goals and we have a salary increasement of 10% for the well-performing people.”
Stefan Smulders Apr 20, 2021 ▶ 23:40 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Expandi achieved its massive revenue scale with a team of just 22
“We have 22 people.”
Stefan Smulders Apr 20, 2021 ▶ 14:36 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Smulders personally ran over 700 product demos for agencies in five months
“So in the beginning, I ran more than 700 demos in five months with only agencies myself to understand Why are they making a decision to pick Expondi and not one of our competitors to have a better understanding about how we can position Expondi.”
Stefan Smulders Apr 20, 2021 ▶ 10:06 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi ended 2020 with $3.1 million in total annual revenue
“Yeah, we ended 3.1 million annual.”
Stefan Smulders Apr 20, 2021 ▶ 26:20 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Disclosure
Expandi is investing profits into new products to reduce its LinkedIn dependency
“Apart in the company bank account, we invested a lot of things in the beginning with our own money, so we took that back as well, and we investing at the moment a lot in in new products, so we hired some additional developers who are focusing on developing new…”
Stefan Smulders Apr 20, 2021 ▶ 22:30 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Smulders's prior LinkedIn agency peaked at around $100K monthly revenue
“It's best month, but that was later on, I think maybe 101 hundred K a month.”
Stefan Smulders Apr 20, 2021 ▶ 5:33 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi operates at roughly a 70% profit margin across its total revenue
“No, we are very profitable. We have an I think from all the revenue of 70, 70% is profit.”
Stefan Smulders Apr 20, 2021 ▶ 21:48 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi reached $445,000 in monthly recurring revenue by April 2021
“Last month we closed on 445 K dollar a monthly recurring revenue.”
Stefan Smulders Apr 20, 2021 ▶ 7:57 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Expandi drives approximately 300 trial signups per week through its website
“We have somewhere around 300 signups per week on our website. They are not, they start trialing with the seven days trial, and then we hope to convert as many as we can, and the other revenue stream is that we provide white labels, and they are exclusively for…”
Stefan Smulders Apr 20, 2021 ▶ 11:38 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Oct 18, 2022 positive
Assertion Not checkable as stated
Expandi hit $1M in revenue within six months of its 2019 launch
“We did a lot of things in distribution, so I tried to wrap up a couple of practical strategies we used, which drove us very easy to run a million in revenue within six months.”
Stefan Smulders Oct 18, 2022 ▶ 2:55 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 2, 2023 positive
Assertion Supported
Latka: Expandi Founder Stefan Smulders Reached $8M in Revenue
“He's got an eight million in revenue now.”
Nathan Latka Oct 2, 2023 ▶ 5:05 SaaStock Starts Oct 16th in Dublin, 5000 SaaS Founders and Big Bootstrap Stage
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