retargeting

4 statements across 3 episodes · 3 bullish · 0 bearish · 3 people on the record · first statement Jan 23, 2016 by Amy Porterfield · across every show →

Everything said about retargeting, oldest first

Jan 23, 2016 positive
Disclosure
Porterfield: Cart-open retargeting yielded 90 conversions at a $5.75 CPA
“We retargeted the cart open, so when we when the cart opened, we retargeted anybody who had signed up for a registration page on a webinar. We had 90 conversions from that at five dollars and 75 cents cost per conversion”
Amy Porterfield Jan 23, 2016 ▶ 13:37 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Jan 23, 2016 neutral
Disclosure
Porterfield: Half or more of launch ad budget went to retargeting
“So for retargeting, if we spend about 40,000 dollars in ads, I would guess to make an educated guess, probably half of that, if not more, was retargeting.”
Amy Porterfield Jan 23, 2016 ▶ 13:01 How Experts Do $1m On Their InfoProduct Launches with Amy Porterfield of AmyPorterfield.com Episode 133
Mar 14, 2017 positive
Assertion Contradicted
Magnan-Saurin: Criteo Invented Online Retargeting
“They have invented the retargeting.”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 12:37 EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
Apr 1, 2026 positive
Insight
Goyo: Startups make a mistake by not activating cheap retargeting ads
“I think that's a mistake when started do, they never activate retargeting was the cheapest ad as of today.”
Jeremy Goyo Apr 1, 2026 ▶ 6:04 How Allo Reached $10M Revenue With 5,000 Customers
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