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Purple

3 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Oct 3, 2018 by David Farley · said 20 times in 6 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (19), Scott Paul (1)

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012201720182019202020212022episodes it came up in
007.51152201720182019202020212022episodesmentions per episode
2022 1 mention in 1 episode
2021 1 mention in 1 episode
2020 5 mentions in 2 episodes 3 per episode
2019 1 mention in 1 episode
2017 12 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Purple, oldest first

Oct 3, 2018
Assertion Supported
Casper, Purple, Saatva, Tuft & Needle, and Nectar led DTC sales
“By order of sales volume, it's Casper, Purple Saf and then Tuft & Needle and Nectar round out the top five.”
David Farley Oct 3, 2018 ▶ 4:21 1166 He Invented Mattress in a Box 20 years ago But Casper Out-Marketed Him
Oct 3, 2018
Assertion Supported
Top five DTC mattress brands drove over half of category volume
“Those five out of a 150 are doing better than 50% of the transformation volume.”
David Farley Oct 3, 2018 ▶ 4:33 1166 He Invented Mattress in a Box 20 years ago But Casper Out-Marketed Him
Jul 10, 2020 positive
Assertion Partly supported
Stance, Skullcandy, and Purple use Wooly to recruit brand advocates
“Today of all the, a brand Like stance socks or skull candy headphones, or this purple mattress, this mattress in a box company. They use us right now to Discover who's buying from them, like, who are these individuals, like, on social media, and then they actu…”
Scott Paul Jul 10, 2020 ▶ 2:41 Wooly Hits 80 Customers, $2m Revenue Helping Brands Turn Customers Into Ambassadors
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