Pixel & Tonic

“It's about 25% growth.”

“It's honestly, like, there's no way to track the returns. We've tried so we just kind of trust that it's working out for us, and it does.”

“I do.”

“Right now there's just zero motivation to change any of that. You know, we want to continue growing it. We have a lot of different ideas for how we can grow it. You know, we want to get it as large as we can on our own.”

“We try and keep at least a 15% margin going back into the company.”

“Yeah, well, that was about what we did last year, actually, right there.”

“Totally bootstrapped, yeah.”

“And then as of last year, we introduced a new profit sharing plan. So I'm actually giving it right back to the employees.”

“Yeah, I mean, like, up to 15, maybe 20.”

“We're moving away from one off licensing. So for example, if you spend 300 dollars on a license today then a year from now you'd be due for another paying 60 bucks again for more updates. Then beyond that, we also have a commerce product that is kind of the sa…”

“So we've got on average, probably selling about 200 and 60 dollars a license. We have a 200 dollar license and a 300 dollar license.”