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offline attribution

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 3, 2017 by Rob Emrich · across every show →

Everything said about offline attribution, oldest first

Jun 3, 2017
Assertion Supported
Emrich: Over 90% of commerce remains offline without good attribution tools
“More than 90% of all commerce still takes place offline, and there's not really a good way to do attribution for offline.”
Rob Emrich Jun 3, 2017 ▶ 3:02 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich
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