Millward Brown
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 7, 2018 by Peter Daboll · said 1 times in 1 episodes since 2018 · across every show →
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brought up most by Peter Daboll (1)
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2018 1 mention in 1 episode
Everything said about Millward Brown, oldest first
May 7, 2018 negative
Nielsen and Millward Brown rely on pre-automation recall testing
“So Nielsen and Milward Brown and some of these other copy testing outfits are really pre-automation guys. And so, Our fundamental difference was on the technology and the normative data and all of the competitive assets. Nielsen measures more on a recall basis…”