Markup Hero

“There's no money at all. We just all bootstrapped.”

“It's mostly people getting to their cap of screenshots per, per month, right? They hit their cap and they see like, oh, I need to do more.”

“I've basically built out this model where I have these third parties writers create the first draft. And then I spend about an hour and a half editing. I found that to be the most cost effective. So I'll pay like a 150 bucks for a draft and it's good, but not …”

“We have maybe 10,000.”

“And none of the other products have that Asana doesn't have that, you know notion doesn't have that. Like there's so many, any of the product management, monday.com, all these guys.”

“Well, on the core product, when you just go to our site, it's like four bucks a month. It's a cheap, very low cost product high volume thing.”

“We did a big campaign on AppSumo, which gives us some lifetime customers. Right. Which isn't like recurring, but it's still very, very profitable for three guys.”

“Oh, it costs us like three grand a month other than what we pay ourselves to run the hosting costs are, you know, it's very, very nice.”

“Just three of us. There's just three of us.”

“So I get at least six to seven inquiries a day in inbound increase.”

“Cause there's only so much traffic on like Annotation, image annotation, or, you know, screenshot, like it's small volume. So I can't count on that as my like keywords.”