Issuu

“So we hardly spend anything on marketing. We literally spend in the 10 to 15,000 dollar a month range. For marketing.”

“The core of our of our publishers are in that that, that's 35 dollar a month range.”

“From a revenue perspective, we have two key product lines. The first is A set of tools and data analytics that publishers use to digitally distribute and monetize their content, meaning they're able to use the tools and services that Issue provides so that the…”

“We've raised 20, twenty-one million dollars so far.”

“It's kind of in the, it's under two percent a month.”

“So we have over three million publishers that have used issue.”

“We've got the thirty million publications that cover topics that inspire and motivate and excite people every minute of every day.”

“About 90% of our revenue is, is SAS. Advertising makes up a much smaller percentage.”

“We've got about 60 people between Palo Alto, Copenhagen, and Berlin.”

“Close to a 100,000.”

“If you throw a whole bunch of things into it beyond just the 10 dollars, if we throw marketing budgets... Everything else and all that stuff, you know, we're you know, we're kind of in the 30, 40, 50 buck range.”

“We spend a little bit on SEM a few, you know, less than a few 100,000 dollars a month on SEM.”

“The base product that most people are paying us for is, is 500 dollars a year.”

“So we don't reveal how many paying, but it's in the high double digit thousands. Right. Tens and tens and tens of thousands of customers are paying.”

“All of it was debt. Yep. And the way it works is, you know, there's essentially no dilution. So it's really good for the team and really good for the company.”

“We have a hundred million uniques a month who are consuming issue content. Half of that happens on issue. Half of that happens wherever that content is being distributed.”

“So we've got about a 120 people. 30 of those are in the U.S. The rest are in split between Copenhagen Berlin, and Braga, Portugal, where we just opened there.”

“You know, we're certainly in the high hundreds of millions of dollars, probably more, depending on on, on, on who's doing the valuation and where things are going.”

“The bulk of everything is, is SaaS. Our business is, and even on the advertising front, we see the advertising as a fourth SaaS tier. The customers themselves aren't paying, but it's advertisers are paying for their use of the product.”

“Everybody from folks at shell to Patagonia the Miami dolphins use us in, in all those instances, it's groups within the marketing group or the HR group that's using us.”

“We sell advertising against that, but yeah, certainly we will be well over those numbers. You know, in, in, in, in, we already are over those numbers.”

“And also for most of our tenure, for most of the last Six years, we've been a profitable business.”

“We've got over a million customers. We're a freemium product. Over a million folks are using us.”

“We were, we had really deep conversations with Canva and Adobe.”

“And this firm continued to negotiate with us after we had verbally agreed and kept squeezing and adding in more and more and more and more terms to the point where they started to demand they wanted at one point, an additional point in the company for each mon…”

“Well, it was all cash, no earnouts.”

“So instead of raising, we would have had to raise thirty million on a two hundred and fifty million dollar valuation, which meant that For everyone to feel successful, we would have had to have a billion dollar exit, which may have happened, but I wanted to ma…”

“We had a million free customers a year, marketers, content creators 65,000 of them paying issue.”

“I got I got a nice compact, I'm not gonna give you the specifics, but I got a high, a much higher percent of the company than normally when you bring in a CEO.”

“Given the stage of where issue was when we sold it in July, if we had sold it two years prior in 22, we would have gotten two to three X what we got.”

“However, about a year into it, we missed our revenue covenant by a footfall. So on a seven million dollar quarter, we missed by about a 150 K.”

“As a company, we're doing just north of thirty million in revenue. Profitable. Not, not very profitable, but sort of barely profitable. And we sold the company for nine figures.”

“We, ah, took on twenty million dollars of debt, actually, and had access to another 10. So it was announced as 31, but it was really 20.”

“A little over two million.”

“One of the great things about working with Bending Spoons, they didn't retrade with us. I don't think they've retraded with others, meaning changed the price. Terms were the terms.”