Instantly.ai

10 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Dec 2, 2022 by Raul Kaevand · said 11 times in 1 episodes since 2022 · across every show →

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brought up most by Raul Kaevand (10), Nathan Latka (1)

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2022 11 mentions in 1 episode

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Everything said about Instantly.ai, oldest first

Dec 2, 2022 neutral
Disclosure
Instantly was originally built purely as an internal agency tool
“Like we didn't even plan on launching it just for our own agency. But when we did it and start talking to people about it, then really, so like we have something it's unique.”
Raul Kaevand Dec 2, 2022 ▶ 2:19 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 neutral
Assertion Not checkable as stated
Kaevand met his Instantly technical co-founder Sumit on Reddit
“So I posted on indie hackers, I posted on Reddit, which is like a full stack market. They're looking for partners. And this dude randomly messaged me on Reddit... And yeah, on Reddit, I just made a post like co-founder subreddit. We messaged, we talked, and we…”
Raul Kaevand Dec 2, 2022 ▶ 5:04 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022
Disclosure
Instantly split 50% equity to its developer and 50% to marketing
“We pivoted and then we decided to go fifty-fifty and then from my side like previously what I've done wrong is I've given like too much equity in like wrong places and focused more on like software, like other stuff. But I realized like the marketing sales is …”
Raul Kaevand Dec 2, 2022 ▶ 6:16 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 negative
Disclosure
Kaevand refuses to raise outside funding for Instantly acquisitions
“I like these things like acquiring, like, different companies. It might be cool, like at some point, but I wouldn't raise money for it to do it. Maybe it's like a stupid business wise, but just for like our, Like the way we built this company and we like worki…”
Raul Kaevand Dec 2, 2022 ▶ 14:13 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 neutral
Assertion Not checkable as stated
Kaevand: Instantly users churn from lack of success, not software flaws
“So with like most, we did like churn service and most people like just churn, like, because they don't get a success. The only reason it's not a problem with the tool, but it's on us that we can help them get better results.”
Raul Kaevand Dec 2, 2022 ▶ 16:14 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 neutral
Assertion Not checkable as stated
Instantly experiences a monthly customer churn rate of around 10%
“So it's around. 10% right now.”
Raul Kaevand Dec 2, 2022 ▶ 15:53 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022
Assertion Not checkable as stated
Instantly acquired approximately 3,000 users from its AppSumo campaign
“We got that around, I think, 3000 people from AppSumo.”
Raul Kaevand Dec 2, 2022 ▶ 12:15 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 positive
Insight
Naming communities by topic rather than brand boosts search discovery
“We didn't want to have that main thing. We are a company because we want that cold emails first. So a little bit like Facebook SEO. So it comes up when people search for cold email. So it's not only for us and then just the masterclass, because it's like a sup…”
Raul Kaevand Dec 2, 2022 ▶ 12:58 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022
Assertion Not checkable as stated
Instantly hit $10k–$15k MRR when its founders shut down their agency
“Oh, I think it was around, like, 10, 15 K's.”
Raul Kaevand Dec 2, 2022 ▶ 7:07 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Dec 2, 2022 neutral
Disclosure
Instantly operates with a lean team of 15 employees
“So we have the four core team members. Then we have around six or seven now on support. So the support is a big focus for us right now. And then just really, we have, we just had like two more developers. We're working a long time versus like one. So two full-…”
Raul Kaevand Dec 2, 2022 ▶ 15:12 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
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