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ideal customer profile

also referred to as: icp

3 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jul 13, 2023 by Yuri Ferber · across every show →

Everything said about ideal customer profile, oldest first

Jul 13, 2023 positive
Insight
Ferber: Expanding products within the same ICP enables cheaper upselling and higher retention
“When you go to the next product, very important if you stay in the same ideal customer profile. Because it's, it will be easier to sell to the same client than to acquire a new client. It's always this. So staying in the same customer ideal customer profile It…”
Yuri Ferber Jul 13, 2023 ▶ 2:32 Top 3 Considerations When Growing Your Business from Single Product to Multi-Product
Jul 13, 2023 positive
Insight
Ferber: Selling to Other Internal Departments Still Counts as the Same ICP
“When I say ICP, It can be a different persona inside the same company, ah, but not the same user.”
Yuri Ferber Jul 13, 2023 ▶ 15:30 Top 3 Considerations When Growing Your Business from Single Product to Multi-Product
May 28, 2024
Insight
Channel partners not selling to your ICP have zero chance of success
“Audience means that they must be selling, your channel partner or potential partner must be selling to your ICP. If they're not selling to your ICP, the likelihood that they're going to be successful is zero, not two percent.”
Dror Liwer May 28, 2024 ▶ 13:49 Coro Announces $100m Live on the Show, Their Partnership Playbook
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