How to Write Copy That Sells
2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 3, 2016 by Ray Edwards · said 16 times in 1 episodes since 2016 · across every show →
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2016 16 mentions in 1 episode
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Apr 3, 2016
Edwards' free-plus-shipping book promotion costs $18 per unit to fulfill
“I'm losing money every time I do that because the book costs me about 18 dollars by the time I pay the fulfillment house, the shipping, the labeling, the postage, and all that, and buying the actual book, but what happens is we are able then to offer people mo…”
Apr 3, 2016 positive
A $200 upsell converting at 10% liquidates Edwards' book promotion costs
“If you order a free book, you pay the seven dollar shipping, you'll see a short low key video right after you order. That'll say, Hey, I've got this course on email copywriting. It's very quick. It's I've got templates you can use to send out emails to make mo…”