header bidding
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Sep 20, 2017 by Patrik Fagerlund · across every show →
Everything said about header bidding, oldest first
Sep 20, 2017 neutral
Fagerlund: Publisher Exclusivity in Ad Tech Has Largely Disappeared
“Today it's a lot more open, so you will be, basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with a really high CPM prices, and then we will be very hi…”
Dec 23, 2017 negative
Prusz: Header bidding increased DSP bid processing costs up to 10x
“One of the problems of header bidding is that bidders, these DSPs, these demand side platforms, they now can see the same impression from us. They can now see it from other platforms, meaning they, their costs to actually Consume a bid request has doubled, tri…”