device identifier

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 1, 2022 by Mayor Sadra · across every show →

Everything said about device identifier, oldest first

Jan 1, 2022 negative
Opinion
Apple's privacy changes killed the ability to perform proper marketing attribution
“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly”
Mayor Sadra Jan 1, 2022 ▶ 6:42 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
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