creativity

“I think that, you know, creativity is the ability to come up with surprising answers to familiar problems. If you come up with surprising answers to problems that people don't think about all the time, no one calls that creative. When you come up with familiar…”

“When you actually talk to some of the best creators, what they'll tell you is that creativity is a process, and so the book is all about closing that gap, right? If the people who are best at this actually say, It's the most methodical. The people who are the …”