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CAC to LTV ratios

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 13, 2021 by Nathan Latka · across every show →

Everything said about CAC to LTV ratios, oldest first

Mar 13, 2021
Insight
Latka: Long payback periods create fatal cash gaps despite healthy LTV-to-CAC
“You can have super healthy CAC to LTV ratios, but if your payback period is really long, you get stuck in a cash gap and it kills the business.”
Nathan Latka Mar 13, 2021 ▶ 15:28 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
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