Buffer, every mention

9 scenes (2017) · ← back to Buffer

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Verbatim, from the transcripts: the passages where Buffer comes up

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▶ 19:51 Nathan Latka Buffer did that strategy and it worked really well because all those people then become natural marketers for the product.

▶ 2:12 Natwar Maheshwari If you go, like, all big, like, who are not in the niche, uh, Buffer, and Hootsuite, and Sprout Social, and, and people like that, who are, you know, doing tens of millions of dollars in ARR, uh, Buffer just crossed, like, 15 mil, uh,… 2 times in the scene
▶ 5:33 Natwar Maheshwari All the, so the buffer was 10 dollars at the time, and we were pricing it at 20 dollars, just because you want to build something for a niche, and we wanted to make sure that, uh, uh, people genuinely want it, and people will end up paying…
▶ 12:04 Natwar Maheshwari So I'm not saying that, so Buffer is great at customer service, right? 2 times in the scene

▶ 23:51 unnamed speaker Um, Joel, Joel Gash, the way in a buffer and Josh Pickford, I guess I, I follow quite closely just because I, I, I admire their businesses, but

▶ 4:40 Nathan Latka So is this like, can I, can we relate this to like buffer or Hootsuite or, or if not, how's it different?

▶ 20:02 Nathan Latka Yeah, you don't, you know, Buffer took the approach of give all these big influencers a very small amount of equity, so they're incentivized.

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