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brokerage

also referred to as: brokerages

5 statements across 4 episodes · 0 bullish · 3 bearish · 4 people on the record · first statement Jul 12, 2016 by Amanda Newman · across every show →

Everything said about brokerage, oldest first

Jul 12, 2016 neutral
Insight
Newman: Real estate agents decide marketing strategies without their brokerages
“Real estate agents, they really do their own marketing strategies themselves. They don't normally include the brokerage in their decisions.”
Amanda Newman Jul 12, 2016 ▶ 14:02 EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
Jul 12, 2016 negative
Insight
Newman: Brokerage software deals take much longer than direct-to-agent sales
“We've tried it once or twice where we've talked to the brokerage and they take a lot more time than just going directly to the individual sales rep. Approval process, all this stuff.”
Amanda Newman Jul 12, 2016 ▶ 15:06 EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
May 12, 2021 negative
Insight
Selling B2B real estate tech agent-by-agent is a failed GTM strategy
“We realized very quickly that was not a B to B go to market strategy. Brokerages did not want to pay for technology for their agents. And so we had to sell agent by agent by agent. And it just was not an easy or feasible go to market strategy for a startup.”
Matt Weirich May 12, 2021 ▶ 9:55 Virtual Leasing Tour SaaS Hits $5m Revenue, Sells 60% at $34m Valuation Bringing on New Strategic Partner
Feb 22, 2022 negative
Insight
Ashokan: Percentage brokerage commissions make no sense for agent support
“It's the same amount of support. So paying a commission to your brokerage doesn't make sense to all.”
Biju Ashokan Feb 22, 2022 ▶ 3:05 The Next Redfin? Real Estate Broker SaaS hits $2.4m Revenue, $50m Valuation
Jan 8, 2023 neutral
Disclosure
McGarry: Operating BlueStream software locally costs roughly $1,000 per month
“To keep it going in our market, it's not much. It's maybe a thousand a month. But we use it within our brokerage.”
Maureen McGarry Jan 8, 2023 ▶ 11:50 She built secret software to add $4m in deal volume to her brokerage last year
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