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BrightEdge

3 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 9, 2024 by Jim Yu · across every show →

Everything said about BrightEdge, oldest first

May 9, 2024
Insight
Jim Yu: Scaling beyond $20M requires shifting from survival to market strategy
“And at some point, as you scale to sort of twenty million, it becomes about strategy. You have to start thinking about what are the addressable segments in your market? What are the growth engines of your business?”
Jim Yu May 9, 2024 ▶ 12:29 We hit $100m in revenue: 9 Lessons I Learned the hard way
May 9, 2024 negative
Disclosure
Yu: BrightEdge chased the wrong market segments and ate empty calories
“Segmentation is definitely something that we paid a lot of tuition on. And we went after a lot of different segments that we shouldn't have. We ate a lot of empty calories, and then we had to resegment.”
Jim Yu May 9, 2024 ▶ 14:02 We hit $100m in revenue: 9 Lessons I Learned the hard way
May 9, 2024
Insight
Jim Yu: Scale-stage growth initiatives must be evaluated on four specific dimensions
“When we're looking at new initiatives, Looking at it from the perspective of kind of four key dimensions. Number one is, what is the size of that opportunity, right? That's that, the size of that bubble, right? You take your initiatives and size, how big is th…”
Jim Yu May 9, 2024 ▶ 12:41 We hit $100m in revenue: 9 Lessons I Learned the hard way
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