Jim Yu: Scaling beyond $20M requires shifting from survival to market strategy
Jim Yu · We hit $100m in revenue: 9 Lessons I Learned the hard way · May 9, 2024 · at 12:29
Jim Yu, founder of BrightEdge, reflects on key strategic transitions required when scaling a SaaS business from $20M to $100M ARR.
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“And at some point, as you scale to sort of twenty million, it becomes about strategy. You have to start thinking about what are the addressable segments in your market? What are the growth engines of your business?”
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