Brandwatch

33 statements across 2 episodes · 14 bullish · 2 bearish · 1 people on the record · first statement Aug 22, 2018 by Giles Palmer · said 33 times in 3 episodes since 2018 · across every show →

Mentions by year

brought up most by Nathan Latka (28), Giles Palmer (4), Peter Friedman (1)

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001012022018201920202021episodesmentions per episode
2021 18 mentions in 1 episode
2018 15 mentions in 2 episodes 8 per episode

every mention, scene by scene, with the transcript →

Everything said about Brandwatch, oldest first

Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: Brandwatch's average customer tenure is five years and growing
“We would look at a five years as a as an average tenure, but it's increasing because the company is growing.”
Giles Palmer Aug 22, 2018 ▶ 22:14 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Disclosure
Palmer: Brandwatch monthly gross churn is around 1%
“Yeah, not quite, but there or thereabouts.”
Giles Palmer Aug 22, 2018 ▶ 10:11 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: Brandwatch generates 15,000 daily website visitors and over 100 demo requests
“We get 15,000 uniques to our website every day and over a hundred demo requests.”
Giles Palmer Aug 22, 2018 ▶ 21:44 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018
Assertion Not checkable as stated
Palmer: Brandwatch crawls eight million websites alongside social network feeds
“We down, we call about eight million websites and have feeds from the social networks.”
Giles Palmer Aug 22, 2018 ▶ 2:20 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Disclosure
Palmer: Brandwatch acquired BuzzSumo for 3x to 5x revenue in cash
“Did we pay five X? No, not quite, but you know, it's, you are north of three X. I'm not saying, but it was a good, it was a, the founders at BuzzSumo did great. It was a cash, almost exclusively cash deal.”
Giles Palmer Aug 22, 2018 ▶ 16:29 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Disclosure
Palmer: Brandwatch annual net revenue retention is around 100%
“There or thereabouts. Okay. It varies depending on the cycle.”
Giles Palmer Aug 22, 2018 ▶ 10:39 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Assertion Not checkable as stated
Palmer: BuzzSumo's average customer pays $130 a month
“Their average is about a 130 bucks a month.”
Giles Palmer Aug 22, 2018 ▶ 11:41 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Disclosure
Palmer: Brandwatch funded the BuzzSumo acquisition directly off its balance sheet
“I mean, we didn't raise. We paid off balance sheet.”
Giles Palmer Aug 22, 2018 ▶ 17:12 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 bullish
Insight
Palmer: Consolidating competing social intelligence tools creates highly valuable businesses
“So if you take six or seven of these competitors and turn them into one or two, Then you've got one or two very, very valuable businesses.”
Giles Palmer Aug 22, 2018 ▶ 20:05 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 negative
Insight
Palmer: 2012 social SaaS acquisitions failed due to premature buyouts
“So it, and that would indicate to me that they were bought prematurely. You know, they weren't mature businesses. They hadn't figured out what, why they existed and what they were trying to solve for.”
Giles Palmer Aug 22, 2018 ▶ 6:10 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: Brandwatch achieves a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Giles Palmer Aug 22, 2018 ▶ 20:44 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 bearish
Opinion
Palmer: Major 2012 social intelligence acquisitions failed to become meaningful businesses
“I mean, and actually, if you look at those acquisitions, None of them really have gone on to meet, to be meaningful.”
Giles Palmer Aug 22, 2018 ▶ 5:50 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Assertion Not checkable as stated
Palmer: Brandwatch annual contract value is around $30,000
“Annual contract value is about 30,000 dollars.”
Giles Palmer Aug 22, 2018 ▶ 4:21 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Disclosure
Palmer: Brandwatch has raised $55M in total funding
“55.”
Giles Palmer Aug 22, 2018 ▶ 18:01 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Assertion Not publicly verifiable
Palmer: Brandwatch is profitable with 420 staff and over $60M revenue
“You know, this year we'll do more than sixty million dollars in revenue, and there's 420 staff in the business, so, and it's profitable.”
Giles Palmer Aug 22, 2018 ▶ 6:50 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: BuzzSumo had 400,000 freemium users at the time of acquisition
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Giles Palmer Aug 22, 2018 ▶ 15:52 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 22, 2018 neutral
Assertion Not checkable as stated
Palmer: BuzzSumo has 3,500 customers
“So both Sumo have 3500 customers.”
Giles Palmer Aug 22, 2018 ▶ 11:28 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Mar 26, 2021 positive
Assertion Not checkable as stated
Brandwatch receives 15,000 daily website unique visitors and over 100 demo requests
“We get 15,000 uniques to our website every day and over a hundred demo requests.”
Giles Palmer Mar 26, 2021 ▶ 20:00 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Disclosure
Brandwatch acquired BuzzSumo to expand cross-selling to its existing customers
“Like last year we acquired a company called BuzzSumo, and although it's not really aimed at the same sort of market space as our core product, that is something that our customers are actually, you know, taking as well.”
Giles Palmer Mar 26, 2021 ▶ 10:40 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021
Assertion Not checkable as stated
Brandwatch has just under 1,500 total enterprise customers
“Just under 1501 1500.”
Giles Palmer Mar 26, 2021 ▶ 6:44 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Assertion Not checkable as stated
Brandwatch crawls eight million websites and stores five years of data
“So we down, we call about eight million websites and have feeds from the social networks. We aggregate all of that and we allow brands to kind of check out what the world is saying about them, their competition and so on. And it goes back, you know, five years…”
Giles Palmer Mar 26, 2021 ▶ 2:17 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021
Disclosure
Brandwatch has raised $50 million in total funding
“We've raised fifty million bucks.”
Giles Palmer Mar 26, 2021 ▶ 7:54 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Opinion
Salesforce and NetSuite have natural organizational virality that specialized SaaS lacks
“I'm envious of companies like NetSuite and I guess Salesforce that just end up having this kind of viral effect across once they get it, once they get a customer. We have to work very hard for retention. We have to make our products incredibly sticky.”
Giles Palmer Mar 26, 2021 ▶ 9:28 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021
Disclosure
Brandwatch allocated 80% of raised capital to operations, 20% to secondary
“I mean, four-fifths of it went to operating.”
Giles Palmer Mar 26, 2021 ▶ 8:03 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 bullish
Insight
Consolidating competing social tools would create highly valuable software businesses
“So if you take six or seven of these competitors and turn them into one or two, Then you've got one or two very, very valuable businesses.”
Giles Palmer Mar 26, 2021 ▶ 18:20 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021
Assertion Not checkable as stated
Brandwatch achieves approximately 100% annual net revenue retention
“There or thereabouts. It varies depending on the cycle.”
Giles Palmer Mar 26, 2021 ▶ 10:36 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Partly supported
BuzzSumo had 3,500 customers at the time Brandwatch acquired it
“So both Sumo have 3500 customers.”
Giles Palmer Mar 26, 2021 ▶ 11:25 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Not checkable as stated
Brandwatch sees an average customer tenure of around five years
“We would look at a five years as a as an average tenure, but it's increasing because the company is growing.”
Giles Palmer Mar 26, 2021 ▶ 20:29 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Assertion Not checkable as stated
Brandwatch's average annual contract value is approximately $30,000
“Annual contract value is about 30,000 dollars.”
Giles Palmer Mar 26, 2021 ▶ 4:18 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Supported
BuzzSumo had 400,000 freemium users when Brandwatch acquired it
“Yeah, and they've got 400,000 freemium users, so they've got this huge database of freemium users as well.”
Giles Palmer Mar 26, 2021 ▶ 14:08 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Disclosure
Brandwatch acquired BuzzSumo in an almost exclusively cash deal
“It was a cash, almost exclusively cash deal.”
Giles Palmer Mar 26, 2021 ▶ 14:58 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 positive
Assertion Not publicly verifiable
Brandwatch is profitable, employing 420 staff with over $60M in revenue
“You know, this year we'll do more than sixty million dollars in revenue, and there's 420 staff in the business, so, and it's profitable.”
Giles Palmer Mar 26, 2021 ▶ 6:47 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Mar 26, 2021 neutral
Assertion Not checkable as stated
Brandwatch maintains a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Giles Palmer Mar 26, 2021 ▶ 19:00 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
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