The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Aura Exceeded Fortune 100 Client's Annual Partner Enrollment Goal in One Day
“Our Fortune 100 partner has already told us we exceeded their prior partners enrollment annual goal in one day”
Kelsey Willock Apr 9, 2025 ▶ 8:16 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Aura Finance Reached $830,000 in Annual Contracted Revenue
“The revenue we currently have is 830,000 dollars in contracted revenue of which we've already realized over a 100,000 dollars of it this year.”
Kelsey Willock Apr 9, 2025 ▶ 19:55 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: Aura Finance generates $830,000 in annual revenue
“The revenue we currently have Is 830,000 dollars.”
Kelsey Willock Jun 25, 2025 ▶ 17:53 Season 13 Finale: Who Needs VC Anyway?
Assertion Not checkable as stated
Aura Finance Onboarded 17 Corporate Partners Including LinkedIn, Figma, and Whoop
“In just the past year, we onboarded 17 paying corporate partners, including companies like LinkedIn, Figma, Whoop, and more.”
Kelsey Willock Apr 9, 2025 ▶ 3:57 Aura Finance: Chasing the Ghost of Mint
Assertion Supported
Aura Finance built its financial quiz with Georgetown and Cornell researchers
“Things like getting to know your relationship with money through our money personality quiz, which we developed with a team of behavioral scientists and researchers at Georgetown and Cornell. It's an eight question quiz designed to essentially build a Myers-Br…”
Kelsey Willock Apr 9, 2025 ▶ 5:21 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: 37% of Aura Members Take Action Within First 30 Days
“37% of our members take action within their first 30 days with us.”
Kelsey Willock Apr 9, 2025 ▶ 6:52 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: Aura Finance reached 1.8% churn with employer partners
“I'm very proud to say that our churn this past year was 1.8% with our employer partners.”
Kelsey Willock Apr 9, 2025 ▶ 9:03 Aura Finance: Chasing the Ghost of Mint
Assertion Supported
Aura Finance is an RIA offering HYSAs, managed accounts, and beta IRAs
“We are a registered investment advisor. Some of the products that we already offer include an HYSA, high yield savings account, and a managed investment account. We also have an IRA and beta.”
Kelsey Willock Apr 9, 2025 ▶ 11:33 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Aura Finance Achieves 37% Workshop-to-Signup Enrollment Across Initial 15 Corporate Partners
“Across the 15 original partners we onboarded, we didn't onboard entirely company-wide, we onboarded cohorts, and our average enrollment from workshop to signing up was 37%.”
Kelsey Willock Apr 9, 2025 ▶ 14:30 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Aura Finance Reports 3% Single-Day Adoption at Fortune 100 Partner
“With our Fortune 100 partner, we did three percent in one day. We're already tracking five percent by the end of next week.”
Kelsey Willock Apr 9, 2025 ▶ 14:53 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: Aura secured 15 corporate partners in six months via ERGs
“That's how we brought on 15 paying corporate partners in six months' time.”
Kelsey Willock Apr 9, 2025 ▶ 19:11 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: Aura Finance's burn rate is $40,000 per month
“It is 40,000.”
Kelsey Willock Apr 9, 2025 ▶ 20:21 Aura Finance: Chasing the Ghost of Mint
Assertion Not checkable as stated
Willock: Aura Finance saw 5.8% consumer churn in 2023
“In twenty-twenty-three, our churn from a consumer perspective was 5.8%.”
Kelsey Willock Apr 9, 2025 ▶ 8:57 Aura Finance: Chasing the Ghost of Mint
Assertion Supported
Willock: Standard EAP Solutions See Average Employee Enrollment of 2% to 5%
“That is extremely and astronomically high for what you would consider an EAP-type solution, which on average is anywhere from two to five percent.”
Kelsey Willock Apr 9, 2025 ▶ 14:44 Aura Finance: Chasing the Ghost of Mint
Assertion Supported
Aura Finance currently relies on user-reported financial data
“Right now it is user generated content. So we rely on that individual to provide us effective data.”
Kelsey Willock Apr 9, 2025 ▶ 16:50 Aura Finance: Chasing the Ghost of Mint
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