The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 28 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Brown: Killers Will Join Uncovered and Have Their IPs Tracked
“The killers will come and become members of Uncovered, and we'll track their IPs, and we'll give that information to law enforcement to solve these cases.”
Brown: Uncovered Will Track Killers' IP Addresses When They Join
“We do believe that the killers will come and become members of Uncovered, and we'll track their IPs, and we'll give that information to law enforcement to help solve these cases.”
Yin: Uncovered Lacks Venture Returns and Is Pivoting to an Undefined Model
“He wants to fund the media company, which doesn't have that venture return, to be able to pivot into one of these other things that doesn't yet have clear direction.”
Brown: Progressive Police Embrace Crowdsourcing, But Conservative Agencies Reject Us
“There are those that are more on the conservative side that see this as their data, their investigation. They told us to go pound sand. We don't want your help. Then there's those on the more progressive side that have said, Hey, this might be the future of po…”
Wenger: Venture-Scale Communities Have to Be Motivated by Money
“I think ultimately like that community has to be excited about money in some way. Otherwise I go to nonprofit. I go to working with government. I go to you being an amazing, brilliant content creator and having your own business as yourself versus like a ventu…”
Brown: Uncovered Paused Fundraising to Operate in Perpetual Maintenance Mode
“I've kind of hit pause but we have a plan with the existing team to continue in almost like a just beyond survival mode, right? Like cases still need to get onto the site. Cases still need to be updated. The community still needs to be nurtured. So we have a p…”
Jim Brown: Payout Rates for Cold Case Rewards Are Abysmal
“As I dug into it further though, the percentage of those rewards that are actually ever paid out Is abysmal. It's big carrots dangling and they're never paid out for some stipulation that happens.”
Brown: True Crime Sleuth Communities Are Altruistic, Not Driven by Money
“However, this community is not influenced by money. It's very much altruistic. We've tried to like offer that as a concept. It's just not something that they're interested in. They want the case solved.”
Yin: Targeting Multiple Distinct Audiences Causes Startups to Struggle
“I feel like any one of those has a business in it, but when you try to do all the businesses, then you really struggle.”
Tobias: Funding an Interim Business Model Toward a Pivot Is Too Hard
“And you're being asked to fund a, an interim business model towards the pivot, which is just too hard.”
Brown: Uncovered Will Reach 5,000 Paid Members in 12 Months
“The paid community itself, I think we can get somewhere in the neighborhood of 5000 paid members in the next 12 months on that.”
Brown: Uncovered Will Reach 10 Million Annual Visitors in 18 Months
“We expect that we're going to be able into the next 18 months, get to over ten million visitors a year to the site”
Brown: Uncovered Has Not Built Data Analytics Technology to Date
“To date, we have not built anything for that because we haven't found the use case for it.”
Charles Hudson Passes on Uncovered, Citing Difficult Monetization Model
“So I'm out on this one more just because relative to the other things that are happening in the true crime sort of community, this one just feels like a hard way to build a big business.”
Brown: A Strategic Partner Rejected an Acquisition Ten Minutes Ago
“The largest strategic partner that we could get acquired by, I've been in talks with for an acquisition or a large investment. And literally 10 minutes ago, they said no.”
Brown: Uncovered Burns $20K Monthly While Generating $18K Year-to-Date
“Yeah, so we year to date we've made 18,000 dollars. We made 13,000 dollars all of last year. Burn rate is currently about 20,000 dollars a month.”
Brown: Uncovered Only Takes Cold Cases Over Three Years Old
“And so the cases that we work on are a minimum of three years old so that we don't get involved in an active investigation or interfere in it.”
Brown: Uncovered Sees 175K Monthly Visitors but Only 200 Paying Customers
“I can tell you all about the 175,000 people we had on our site last month, the 26,000 email subscribers, or the 200 paying customers.”
Brown: Uncovered Has 175,000 Monthly Visitors and 200 Paying Customers
“I can tell you all about the 175,000 people we had on our site last month, the 26,000 email subscribers, or the 200 paying customers.”
Uncovered has 49,000 cold cases mapped in its database
“It's a map of all of the cold cases that we have in our database. 49,000 cases.”
Elizabeth Yin Passes on Uncovered
“But just given all that is going on in the business, I think for me, I'm gonna sit out.”
Martin Tobias Passes on Uncovered Due to Lack of B2B Traction
“Unfortunately, I invest in B to B software companies, and I like to see traction on that B to B type of thing, so I would love to hear when you have more of that kind of traction, and this round's not a fit for me, so I'm out.”
Brown: Uncovered Made $18K Year-to-Date Against a $20K Monthly Burn
“Yeah, so we year to date we've made 18,000 dollars. We made 13,000 dollars all of last year. Burn rate is currently about 20,000 dollars a month.”
Brown: Uncovered charges $11 monthly or $97 annually for community access
“So all of the tools on our website, if you want to help contribute to a case, a research case, bookmark cases, get case updates, it's all completely free. If you want to connect to the community and bring in the guest speakers and things like that, that's what…”
Jim Brown: Uncovered stretched an 18-month $1M fundraise to two years
“I raised just shy of a million dollars two years ago, enough to last 18 months, right? I've now stretched it two years”
Brown: Uncovered Seeds Database with Public Records and Creator Submissions
“So the first level of our database is all publicly available information. So we've gathered information from news sources, from podcasts, from databases, things like that. We also have podcasters, all of the content creators that are constantly putting new inf…”