Jim Brown
Co-Founder and CEO, Uncovered · 2 appearances on the record.
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Jim Brown is the co-founder and CEO of Uncovered, a crowdsourced cold case platform. He is also the founder and sales coach at SalesTuners.
27statements → 14claims → 5claims resolved → 100%fully supported → 3.89/5average certainty → 1.67/5average debate potential → 1said about them ↓
5 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 14 claims stand · each chip opens the sources
4 predictions · 10 assertions · 1 opinion · 2 insights · 10 disclosures · every statement was checked. The predictions and assertions are the 14 claims: statements the public record can support or contradict. 5 are resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Jim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Everything Jim Brown said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →
Brown: Killers Will Join Uncovered and Have Their IPs Tracked
“The killers will come and become members of Uncovered, and we'll track their IPs, and we'll give that information to law enforcement to solve these cases.”
Brown: Uncovered Will Track Killers' IP Addresses When They Join
“We do believe that the killers will come and become members of Uncovered, and we'll track their IPs, and we'll give that information to law enforcement to help solve these cases.”
Brown: Progressive Police Embrace Crowdsourcing, But Conservative Agencies Reject Us
“There are those that are more on the conservative side that see this as their data, their investigation. They told us to go pound sand. We don't want your help. Then there's those on the more progressive side that have said, Hey, this might be the future of po…”
Jim Brown: Payout Rates for Cold Case Rewards Are Abysmal
“As I dug into it further though, the percentage of those rewards that are actually ever paid out Is abysmal. It's big carrots dangling and they're never paid out for some stipulation that happens.”
Jim Brown: True Crime Is the #1 Category of Entertainment
“It's the number one category of entertainment.”
Brown: Uncovered Paused Fundraising to Operate in Perpetual Maintenance Mode
“I've kind of hit pause but we have a plan with the existing team to continue in almost like a just beyond survival mode, right? Like cases still need to get onto the site. Cases still need to be updated. The community still needs to be nurtured. So we have a p…”
Brown: Uncovered Will Reach 10 Million Annual Visitors in 18 Months
“We expect that we're going to be able into the next 18 months, get to over ten million visitors a year to the site”
Brown: Uncovered Will Reach 5,000 Paid Members in 12 Months
“The paid community itself, I think we can get somewhere in the neighborhood of 5000 paid members in the next 12 months on that.”
Brown: Uncovered Has Not Built Data Analytics Technology to Date
“To date, we have not built anything for that because we haven't found the use case for it.”
Brown: True Crime Sleuth Communities Are Altruistic, Not Driven by Money
“However, this community is not influenced by money. It's very much altruistic. We've tried to like offer that as a concept. It's just not something that they're interested in. They want the case solved.”
Brown: Cold Case Cash Rewards Are Almost Never Actually Paid Out
“As I dug into it further though, the percentage of those rewards that are actually ever paid out Is abysmal. It's big carrots dangling and they're never paid out for some stipulation that happens.”
Brown: Only 57% of US Murders Result in the Killer Being Found
“Did you know that if you're murdered in this country, there's only a 57% chance that your killer is found.”
Brown: Uncovered Sees 175K Monthly Visitors but Only 200 Paying Customers
“I can tell you all about the 175,000 people we had on our site last month, the 26,000 email subscribers, or the 200 paying customers.”
Brown: Uncovered Only Takes Cold Cases Over Three Years Old
“And so the cases that we work on are a minimum of three years old so that we don't get involved in an active investigation or interfere in it.”
Brown: Uncovered Burns $20K Monthly While Generating $18K Year-to-Date
“Yeah, so we year to date we've made 18,000 dollars. We made 13,000 dollars all of last year. Burn rate is currently about 20,000 dollars a month.”
Brown: A Strategic Partner Rejected an Acquisition Ten Minutes Ago
“The largest strategic partner that we could get acquired by, I've been in talks with for an acquisition or a large investment. And literally 10 minutes ago, they said no.”
Brown: Only 57% of US Homicides Result in Finding the Killer
“Did you know that if you're murdered in this country, there's only a 57% chance that your killer is found?”
Brown: Uncovered Has 175,000 Monthly Visitors and 200 Paying Customers
“I can tell you all about the 175,000 people we had on our site last month, the 26,000 email subscribers, or the 200 paying customers.”
Uncovered has 49,000 cold cases mapped in its database
“It's a map of all of the cold cases that we have in our database. 49,000 cases.”
Brown: Building Product Tools Requires an Identified Buyer Upfront
“In order for you to invest the resources to build the tool to sell to them, there's gotta be a customer on the other end of that.”
Brown: Uncovered Made $18K Year-to-Date Against a $20K Monthly Burn
“Yeah, so we year to date we've made 18,000 dollars. We made 13,000 dollars all of last year. Burn rate is currently about 20,000 dollars a month.”
Brown: Uncovered charges $11 monthly or $97 annually for community access
“So all of the tools on our website, if you want to help contribute to a case, a research case, bookmark cases, get case updates, it's all completely free. If you want to connect to the community and bring in the guest speakers and things like that, that's what…”
The other half of the tape: Jim Brown's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Jim Brown, by other people (1)
Appearances (2)
| Episode | Date | Speaking time |
|---|---|---|
| #118 Uncovered: The Business of True Crime | Mar 4, 2025 | 12m |
| “VCs React to a Bold True Crime Startup—Is Crowdsourced Crime Solving the Future?” | Sep 13, 2023 | 7m |