The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Nadel: Early-stage consumer beverage brands should launch exclusively direct-to-consumer
“I'd rather her build the brand organically, just DDC, just online, selling it direct, and work with influencers online to build the brand and to get traction and get like a real core following of people who are buying a direct consumer where you have really hi…”
Manus: High-touch artisanal beverage models are notoriously difficult to scale
“I think at the present, with the present model, it's going to be very difficult to scale because it's very high touch. And so I worry about, as you start to scale, are you going to lose some of the taste, if you will, some of the trademark of this, which is su…”
Nadel: Retail beverage startups face 1-in-1,000 odds of breaking through
“I think that your distribution strategy is fragmented, and I don't like the lack of focus. I don't like companies that sell into third party retail, and you have to fight for shelf space. I think this product, this type of product, You know, as Daniel was allu…”
Swig & Swallow secures distribution with Amazon, Seamless, and Whole Foods
“So we started selling wholesale in July of 2017. And we launched with Amazon Fresh, Foodkick by Fresh Direct. We're now currently on Amazon. We're launching with Seamless and Grubhub. We're launching into Whole Foods. In a limited test run mid-March to early A…”
Swig & Swallow scores Forbes and Martha Stewart features purely from inbound
“We've also been on Fox & Friends, Martha Stewart Forbes Town & Country, Esquire, all these people found us. We didn't do any of this outreach.”