The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lee: Building a Great Startup Isn't About Condensing Your Ideas
“Building a startup isn't about condensing your ideas. It's not about building a startup is not about saying, I can't do that. Right? Building and shooting for something great is, yeah, we can do that. Why not? And you give it a shot. My point is basically, you…”
Ryan Lee: Building supply-side nursery tech mirrors Uber and OpenTable
“I don't think it's that different from other consumer tech businesses that you think about. Like, if you think about even Uber, for example, right? They spit up 10 times the amount of technology and services and tools for the driver sides, right? Not just that…”
Lee: Rooted Calculates Three-Year Customer LTV at Around $150
“And we think that an average LTV probably looks at around three years. And so we've calculated that that would be around a 150 dollars.”
Hudson: In Logistics, Your Customers' Problems Become Your Problems
“And ultimately, like, your customers' problems end up being your problem when you're in logistics business.”
Hudson: Rooted will become far more software-dependent
“And so, I think this business is going to become Far more software dependent and driven.”
Lee: Rooted's Customer Retention Is Currently a Challenging 15% to 20%
“I think customer retention solving for that long-term and bringing that up to 60 to 70% and not the 15 to 20% that we have right now.”
Lee: Rooted's Instagram CAC is $45 on Early Ad Spend
“I know right now our cost of acquisition on Instagram is 45 dollars after a couple thousand dollars of spend.”
Doan: Rooted's Three-Year LTV Means Waiting Three Years for Cash
“It was not thoughtfully priced. I mean, like, a three-year LTV is great, but you gotta wait three years to earn that money.”
Lee: Rooted sales have grown 80% quarter-over-quarter
“Our total sales have gone up 80% quarter over quarter this year.”
Lee: Rooted Will Build ERP Software for Independent Plant Nurseries
“We will probably end up building some lightweight ERP software for them. Because they don't track their inventory right now.”
Lee: Rooted Provides Plant Services to Facebook, BuzzFeed, and Nike
“So we have a store in Williamsburg, and then we do a lot of business services types of arrangements with companies like Facebook and BuzzFeed and Chovani and Nike where we do plant installations, rentals, and so forth.”
Rooted: 85% of Revenue Currently Comes from Offline Sales
“And 85% of that is offline right now in terms of retail sales.”