The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kamenetsky: Facebook ads have changed forever and won't get full spend
“Facebook has forever changed, and so we're never gonna go back in there full force.”
Gutwein: Modern Picnic will sell for $50 million in two to three years
“Two or three years, she sells this for fifty million to, and then she's on to her next thing.”
Kamenetsky: Modern Picnic cut ad spend 80% while growing revenue
“But this year, we've scaled back our ad spend by 80% in an effort to preserve burn, extend our runway but we're still seeing top-line growth, which is crazy.”
Gutwein: Modern Picnic Is Too Niche to Become a Billion-Dollar Brand
“But I also worry about the long, like the long plan for market size, just because this feels more niche than what I've seen from other brands that have gotten to that kind of billion dollar mark. I think the archetypes, I think are a little too narrow for me t…”
Manus: Modern Picnic Is a Nice-to-Have Lacking Repeat Customers
“I look for this fanatical customer that must have a product, but I'm not quite sure I'm seeing the repeatable customer. I'm not, it's kind of a nice to have, not a need to have.”
Kamenetsky: Modern Picnic generates 80-90% product margins and 60% gross margins
“So our product margins are excellent at over 80 to 90%. Gross margin goes down as still incredibly strong at around 60%, which will only continue to be strong as we grow in scale.”
Modern Picnic generates a month of sales in one day from GMA feature
“We did like what we do in a month in like a day.”
Kamenetsky: Modern Picnic maintains a $150 AOV and $60 CAC
“All of our products have an a 150 dollar AOV. We have a 60 dollar average CAC.”
Kamenetsky: Modern Picnic surpassed $4M in cumulative sales and 20k units
“We've done over four million dollars in cumulative sales from over 20,000 units sold, all while maintaining an incredibly lean team.”
Kamenetsky: Modern Picnic's returning customer rate is approximately 23% year-to-date
“So our returning customer rate is actually above industry average year to date. It's at like a 23%.”
Modern Picnic lands retail partnerships with Container Store and Nordstrom
“So, since we left you guys, we have locked in Container Store, in store and online, and with a new product that we're launching with them. We're also launching with Nordstrom, and we're also working on getting set up with Bloomingdale's.”