The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 27 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 3 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Tobias: Kimoyo is a 'people renting' business, not software
“This is not, this is a people business where you're basically renting people. And for that reason, it doesn't fit my thesis and I'm out.”
Tobias predicts Kimoyo will exit for mid-double-digit millions, not $100M+
“I don't think it ends up being a billion dollar exit, or even a hundred million dollar exit. I think it ends up being a maybe mid double digits exit.”
Braima insists Kimoyo will become at least a $200 million business
“How do you not see that this is going to be like, you know, at least at the minimum, a couple hundred million dollar business?”
Tobias Predicts Kimoyo Insights Will Exit for Mid-Double-Digit Millions
“I don't think it ends up being a billion dollar exit, or even a hundred million dollar exit. I think it ends up being a maybe mid-double digits exit.”
Tobias: Kimoyo Insights Is a People Business, Passing on Investment
“This is not, this is a people business where you're basically renting people, and for that reason, it doesn't fit my thesis and I'm out.”
Braima: African Data Market Will Be Obvious in 2-3 Years
“I think the way I look at it is like, you know, we're early to the market. We're early to this space, but I think in, in two years, three years time, everyone's going to be shocked at like, how you, what do you mean that you didn't understand the market for da…”
Braima: Kimoyo aimed for US investor validation before approaching African VCs
“Our strategy was to first go with US slash Western, more well-known names, honestly, and then switch over to African investors with that kind of validation.”
Tobias: Consulting Companies Sell at 3x to 5x EBITDA
“Consulting companies sell at three or one X revenue, maybe three or five X EBITDA.”
Kimoyo generated $115k in revenue with 11k private beta participants
“Since launching last year, we have over 11,000 participants in our private beta and have generated a 115,000 in revenue, supporting companies like Microsoft and Flutterwave.”
Braima: Kimoyo added three new African investors after The Pitch
“We added three more investors. They're all African.”
Braima: Microsoft ran over four studies with Kimoyo
“Microsoft is a U.S. Company, but just saying, and they've done more than Four studies with us in the past year.”
Braima: Kimoyo charges $100 to $150 per participant at 70% margins
“So typically where we typically charge around a hundred to a 150 dollars per participant yielding a 70% profit margin.”
Braima: Flutterwave signed a $75,000 annual contract with Kimoyo
“Flutterwave is actually the first trial where we've had with that. We are officially their African research provider on a yearly contract. With Flutterwave, it's 75,000”
Kimoyo Targets Five African Markets, Plans Expansion Into CPG
“Nigeria, Kenya, Ghana, Rwanda, and South Africa are markets that we're targeting just now, but have, we want to break into consumer packaged goods. That's actually like our longer term play.”
Braima: Kimoyo has raised about $300,000, or 30% of its round
“We have raised 30% of our rounds, so about 300,000.”
Kimoyo is raising a $1 million pre-seed round
“We are raising a one million dollar pre-seed to automate the entire research workflow.”
Braima: Kimoyo targets reaching $300,000 in ARR within 12 months
“We've been targeting 300,000 in ARR.”
Braima: Kimoyo has $550K in potential funding nearing term sheets
“There's some other ones that are a step before term sheets. And so it's a potential like 550 K that's like waiting there.”
Braima: Kimoyo Secured a $75,000 Annual Contract With Flutterwave
“With Flutterwave it's 75,000 but we're targeting around 55,000 for the cost of contracts, which is in line with the industry standard, like usertesting.com and users.”
Braima: Kimoyo Charges $100–$150 Per Participant With a 70% Margin
“Typically where we typically charge around a hundred to a 150 dollars per participant yielding a 70% profit margin.”
User research requires two to three hours of analysis per interview hour
“For every hour that you spend talking to a customer is estimated that you spend two to three hours analyzing that study.”
Braima: Kimoyo Acts as Logistics Intermediary Rather Than Hosting Research
“Right now, we are more like that logistics intermediary. The actual research does not happen on our platform, just to start.”
Braima: Kimoyo Targets Five Key African Tech Hubs for Research
“Nigeria, Kenya, Ghana, Rwanda, and South Africa are markets that we're targeting just now, but have, we want to break into consumer packaged goods. That's actually like our longer term play.”
Braima: Kimoyo Automates African User Research Recruitment and Screening
“So what we're building is a platform that you can automate the entire scheduling, the recruitment, the screening of our participants, and the qualification of our participants. Right now, we are more like that logistics intermediary. The actual research does n…”