The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Bokoff: Single Vegas Hotel Offers More Volume Than 700 Retail Stores
“Even if we did 10 mirrors a store, that's 7000. But if you get the Venetian one hotel in one market, that's 7200 rooms. It's one of the reasons that we don't think retail is the right spot.”
Bokoff: Hardest-to-understand concepts are often the biggest opportunities
“The thing that people have the hardest time connecting the dots to is often the biggest opportunity. And I, you know, I would stick by that.”
Diamond: iMirror Features Can Easily Be Done on an iPad
“Everything you described can happen on an iPad, but you're focused, you're saying that it should happen in a, on a mirror, on a wall. Yeah. That's not convincing to me.”
Manus: Passes on iMirror due to hotel pivot away from retail
“So I would love to see this more really dive deeply into retail rather than divert your attention and your dollars to hotel. And that's the reason why I won't, I'm gonna pass.”
Bokoff: iMirror generates 98% of its business in retail
“That's really a small part of what we do because we're, all of our traction is in retail and focus in retail. And so I was getting feedback in the room like, you should focus on retail. And I, Kept trying to say, like, that's where we do 98% of our stuff.”
Josh Muccio: Bokoff and Investors Actually Agreed on Retail Strategy
“I think Peter and the investors were in agreement about retail all along, but that didn't really come across in his pitch.”
Chapman: Mirror-based room service ordering will reduce food conversion rates
“I think you might run into a problem where people who are looking at themselves in the mirror and then choosing food. I'm serious. I think this is going to reduce the conversion of food orders in hotel rooms, and it's a bit in the weeds. I think you might see …”
iMirror Seeks $1M Seed Round to Deploy 5,000 Hotel Mirrors
“We're raising a million seed to roll up 5000 mirrors to hotels.”
Bokoff: iMirror Logged Over 20,000 Retail Interactions in 11 Days
“They've got analytics on how many people touch the mirror a day, so the flagships are launched in New York. In the first 11 days had, ah, it was over 20,000 interactions.”
Bokoff: iMirror is launching with Tommy Hilfiger in two weeks
“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”
Peter Bokoff: Natural Defensiveness Makes Him Appear Uncoachable to Investors
“I have a dry sense of humor. I, I'm not as quick to smile as certain people, and I'm potentially a little bit defensive when people are questioning an idea, but I need to continue to think back to that time, and know that Even when I'm trying my hardest to be …”