The Ledger
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Oura's core challenge is being a vitamin, not a painkiller, says Sanchez
“One, I think the hardest problem that Aura's had is that it's a little bit of a vitamin and not a painkiller per se, because it's preventive health.”
Willock: Aura data captures employee intent to spend, save, and invest
“If you think about Pinterest as this data set of consumer intent, you can think about Aura's data as a set of information on employee intent to save, spend, and invest their paycheck.”