Peltier: Shimmur is raising at a $7M pre-money valuation led by Greycroft
Matthew Peltier · #7 Shimmur · Mar 3, 2025 · at 13:11
Matthew Peltier pitches his fan-engagement startup Shimmur on The Pitch and shares round terms with venture capital investors.
0:00 / 0:05exact quote · 5.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We're doing right now a seven mil pre, and that, those terms have been worked with Graycroft.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Matthew Peltier
Peltier: Social Influencers Authentically Create and Manage All Content
“So it really depends on the class of influencers, social influencers, Are all authentic. Everything they create on every platform they do, everything they're engaging with is all them.”
Peltier: Shimmur inverts social media by having communities create content for influencers
“Right now the way it works is it flips kind of the way social media works, so rather than influencers creating content and fans reacting, the community creates the content, they up and down vote the good and bad content, and the influencer is able to interact.”
Peltier: Shimmur reached 166K users with zero paid marketing
“We just passed, I think yesterday, a 166,000 users. We've done no paid marketing or promotions. It's all been, you know, organic influencers coming to our product.”
Peltier: Shimmur received five- and six-figure brand deal offers
“And we've already had some offers for, you know, five, six-figure brand deals through major agencies to come through the product and advertise products or work on campaigns.”