Peltier: Shimmur inverts social media by having communities create content for influencers
Matthew Peltier · #7 Shimmur · Mar 3, 2025 · at 3:44
Matthew Peltier, founder of Shimmur, explains his platform's user-generated engagement model while pitching venture capitalists on The Pitch.
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“Right now the way it works is it flips kind of the way social media works, so rather than influencers creating content and fans reacting, the community creates the content, they up and down vote the good and bad content, and the influencer is able to interact.”
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More from Matthew Peltier
Peltier: Social Influencers Authentically Create and Manage All Content
“So it really depends on the class of influencers, social influencers, Are all authentic. Everything they create on every platform they do, everything they're engaging with is all them.”
Peltier: Shimmur reached 166K users with zero paid marketing
“We just passed, I think yesterday, a 166,000 users. We've done no paid marketing or promotions. It's all been, you know, organic influencers coming to our product.”
Peltier: Shimmur received five- and six-figure brand deal offers
“And we've already had some offers for, you know, five, six-figure brand deals through major agencies to come through the product and advertise products or work on campaigns.”
Peltier: Shimmur is raising at a $7M pre-money valuation led by Greycroft
“We're doing right now a seven mil pre, and that, those terms have been worked with Graycroft.”