Matthew Peltier explains Shimmur's commercial traction and brand monetization opportunities to venture capitalists.
Opinion
Peltier: Social Influencers Authentically Create and Manage All Content
“So it really depends on the class of influencers, social influencers, Are all authentic. Everything they create on every platform they do, everything they're engaging with is all them.”
Insight
Peltier: Shimmur inverts social media by having communities create content for influencers
“Right now the way it works is it flips kind of the way social media works, so rather than influencers creating content and fans reacting, the community creates the content, they up and down vote the good and bad content, and the influencer is able to interact.”
Assertion Not checkable as stated
Peltier: Shimmur reached 166K users with zero paid marketing
“We just passed, I think yesterday, a 166,000 users. We've done no paid marketing or promotions. It's all been, you know, organic influencers coming to our product.”
Disclosure
Peltier: Shimmur is raising at a $7M pre-money valuation led by Greycroft
“We're doing right now a seven mil pre, and that, those terms have been worked with Graycroft.”
Assertion Not checkable as stated
Peltier: Shimmur active users grew to 230,000 post-pitch
“Yeah, I think we're at about a 160,000 active users.
[1967] Matthew Peltier: since then we've grown to about 230,000.”
Assertion Not checkable as stated
Peltier: Shimmur Influencers Average 500K to 1M Followers per Platform
“You know, I'd say on the lower end, like a 150,000 plus but on average we probably have, you know, half a million to a million, at least on a single platform.”