Insight certainty 3/5 debate potential 3/5

Freese: Lack of patents does not preclude business defensibility

Kalle Freese · After the Pitch: Sudden Coffee · Mar 3, 2025 · at 5:27

Sudden Coffee co-founder Kalle Freese pushes back against investor Jillian Manus on whether a company can be defensible through trade secrets rather than patents.

0:00 / 0:04exact quote · 4.0s
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“Well, I don't think that having no patent means that there's no defensibility.”

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More from Kalle Freese

Opinion
Freese: Sudden Coffee is already better than 90% of cafe coffee
“I mean, realistically, it's not, it's never going to be better than the best freshly brewed coffee, but it's going to be, it's already better than 90% of what I get in good cafes.”
Kalle Freese Mar 3, 2025 ▶ 10:16 #10 Sudden Coffee
Opinion
Freese: Sudden Coffee is better than 90% of cafe coffee
“I mean, realistically, it's not, it's never going to be better than the best freshly brewed coffee, but it's going to be, it's already better than 90% of what I get in good cafes.”
Kalle Freese Mar 3, 2025 ▶ 9:28 After the Pitch: Sudden Coffee
Disclosure
Freese: Sudden Coffee process is not currently patented
“It's not patented currently.”
Kalle Freese Mar 3, 2025 ▶ 5:21 After the Pitch: Sudden Coffee
Assertion Supported
Freese: The global instant coffee market is $35 billion
“Thirty-five billion. ... Worldwide.”
Kalle Freese Mar 3, 2025 ▶ 8:42 #10 Sudden Coffee
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