Freese: Sudden Coffee is already better than 90% of cafe coffee
Kalle Freese · #10 Sudden Coffee · Mar 3, 2025 · at 10:16
Kalle Freese, co-founder of Sudden Coffee, pitches his premium instant coffee startup to investors on The Pitch.
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“I mean, realistically, it's not, it's never going to be better than the best freshly brewed coffee, but it's going to be, it's already better than 90% of what I get in good cafes.”
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