Mallela: Modeling agencies will never represent average-sized consumers
Vita Mallela · Startup Funding Competition: Will VCs Invest in AI-Powered Fashion Models Disrupting E-Commerce? · May 1, 2024 · at 9:30
Flock AI founder Vita Mallela explains why traditional modeling agencies cannot solve the e-commerce fashion industry's diversity and sizing representation problems.
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“Brands will never be able to show a average customer working with modeling agencies. They have certain height and weight restrictions. So five, nine, size zero, or like five, nine and taller and size 12. To be able to show your five, two, size six, size eight customer will never happen through a modeling agency.”
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