Flock AI founder Vita Mallela estimates enterprise photoshoot spend while pitching her AI model generation platform.
Opinion
Mallela: Modeling agencies will never represent average-sized consumers
“Brands will never be able to show a average customer working with modeling agencies. They have certain height and weight restrictions. So five, nine, size zero, or like five, nine and taller and size 12. To be able to show your five, two, size six, size eight …”
Assertion Not checkable as stated
Flock AI pilots report 10x cost savings and 30%+ higher conversion
“We've also launched with three pilot partners, and they've seen up to 10 X cost savings compared to a photo shoot, and they've also seen over a 30% increase in conversion rate with our diverse model imagery.”
Disclosure
Mallela: Flock AI builds proprietary algorithms on top of Stable Diffusion
“This is not just a wrapper off of like mid journey or stable diffusion. There's three parts to the tech. One is the actual model creation. The basis is stable diffusion, but we have our own algos on top of it for lighting aesthetics, demographics, posing.”
Assertion Not checkable as stated
Flock AI has signed $50K+ in LOIs with a $1M pipeline
“In just the last few weeks alone, we've signed LOIs of over a 50 K and have built a pipeline of over a million with no paid marketing spends.”
Disclosure
Flock AI sets entry pricing at $10k-$12k for 1,000-1,500 images
“Their average, like, 10 to 12 K contract values for about a thousand to 1500 images. This is our lowest tier that we're looking at starting with, and it would pretty much take over the smaller brands, you know, probably 80 to 90% of their photo shoot needs for…”
Assertion Not checkable as stated
Mallela: Flock AI secured funding from MBA Fund and Dorm Room Fund
“We have received funding from MBA fund and dorm room fund in the last actually four weeks. So, and we have soft committed about two 50 K”