Mallela: Flock AI builds proprietary algorithms on top of Stable Diffusion
Vita Mallela · Startup Funding Competition: Will VCs Invest in AI-Powered Fashion Models Disrupting E-Commerce? · May 1, 2024 · at 6:01
Flock AI founder Vita Mallela pitches investors on The Pitch, addressing investor Pascal Unger's questions about technical defensibility against AI commoditization.
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“This is not just a wrapper off of like mid journey or stable diffusion. There's three parts to the tech. One is the actual model creation. The basis is stable diffusion, but we have our own algos on top of it for lighting aesthetics, demographics, posing.”
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“We've also launched with three pilot partners, and they've seen up to 10 X cost savings compared to a photo shoot, and they've also seen over a 30% increase in conversion rate with our diverse model imagery.”
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“So when you look at these larger brands, brands that are spending, you know, two hundred million in revenue, they're spending about three, four million on photo shoots.”
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“In just the last few weeks alone, we've signed LOIs of over a 50 K and have built a pipeline of over a million with no paid marketing spends.”
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“Their average, like, 10 to 12 K contract values for about a thousand to 1500 images. This is our lowest tier that we're looking at starting with, and it would pretty much take over the smaller brands, you know, probably 80 to 90% of their photo shoot needs for…”